Marketing Operations Developer

Kobie Marketing•St. Petersburg, FL

8d•Remote

About The Position

The Marketing Operations team is Kobie's campaign execution engine — delivering outbound loyalty communications for some of the world's most recognized brands. Organized into three pillars (Campaign Management, Development, and Quality Assurance), the team builds and deploys high-volume, personalized email campaigns that reach millions of loyalty members. As a Marketing Ops Developer, you’ll sit at the heart of that delivery — owning the HTML and journey development that brings each campaign to life. You’ll work closely with Campaign Managers, QA Analysts, and client teams to ensure every send is accurate, on-brand, and on time.

Requirements

1–3 years of experience in email development, marketing operations, or digital campaign execution
Hands-on experience with HTML and CSS for email, including cross-client rendering
Experience with at least one enterprise campaign platform — Salesforce Marketing Cloud preferred
Foundational understanding of journey orchestration — able to build single and multi-step automated flows, triggered sends, and entry/exit criteria within a campaign platform
Familiarity with campaign automation concepts: event-based triggers, lifecycle programs, re-engagement flows, and scheduled vs. triggered deployment
Understanding of A/B and MVT testing mechanics — able to configure test variants, split audiences, and execute test sends according to a defined test plan
Understanding of audience segmentation, targeting logic, and data-driven personalization
Strong attention to detail; proactive about catching discrepancies before campaigns go to QA
Clear communicator — able to flag issues and ask the right questions before builds begin
Bachelor’s degree or equivalent experience

Nice To Haves

Experience with Litmus, Email on Acid, or equivalent rendering test tools
Familiarity with AMPScript, SQL, or other scripting/query languages used in campaign platforms
Experience with additional ESPs such as Adobe Campaign, Braze, Iterable, or Marketo
Knowledge of dynamic content and conditional content logic within campaign platforms
Exposure to multi-channel or cross-channel campaign orchestration (email + SMS, push, or direct mail)
Experience using project/workflow management tools such as Workfront or Jira

Responsibilities

Develop and maintain HTML/CSS email templates — ensuring accurate rendering across devices, email clients, and platforms
Build reusable modular components and adapt client-specific templates to campaign requirements
Test email rendering across clients and devices using tools such as Litmus or Email on Acid
Build and deploy outbound campaigns (primarily email) in Kobie-hosted platforms and client campaign management systems including Salesforce Marketing Cloud
Configure journey logic, audience segmentation, targeting rules, and suppression lists per campaign specifications
Implement dynamic content, personalization tokens, and promotional offer logic according to strategy requirements
Own the final deployment step for all assigned campaigns — ensuring accuracy and on-time delivery
Execute A/B and multivariate (MVT) test configurations according to defined test plans
Coordinate asset handoffs with Campaign Managers and content partners; flag dependency gaps proactively
Document execution best practices and maintain build standards within the Development pillar
Follow platform tooling standards and governance guidelines established by Campaign Management