Part-Time Marketing Operations & Data Analyst

Health Care Connectors•Greenwich, CT

About The Position

Health Care Connectors is a leading home healthcare organization dedicated to providing compassionate, high-quality care to patients in the comfort of their homes. Our interdisciplinary team works collaboratively to ensure each patient receives personalized care that promotes healing, independence, and overall well-being. We are committed to continued organizational growth by strengthening our referral relationships, expanding our presence within the communities we serve, and using data to make informed business decisions. At Health Care Connectors, we are committed to creating a supportive, collaborative, and rewarding work environment where employees can grow and make a meaningful impact. When you join our team, you will: Work in a supportive and collaborative clinical environment Deliver meaningful one-on-one care to patients in their homes Be part of a growing and innovative home healthcare organization Have opportunities for professional growth and continued learning Make a direct impact on patient outcomes and quality of life. The Part-Time Marketing Operations & Data Analyst is responsible for monitoring, analyzing, and reporting on marketing and business development performance across Health Care Connectors. This role will utilize Salesforce and other data sources to evaluate referral activity, referral-source performance, sales activity, conversion rates, admissions, territory performance, and overall marketing effectiveness. The Marketing Operations & Data Analyst will transform raw data into actionable insights that help leadership and the Business Development team determine where to focus resources, strengthen referral relationships, and identify opportunities for growth. This position will also support Salesforce data integrity, reporting, dashboard development, and process improvement to ensure leadership has accurate and meaningful information when making business decisions. The ideal candidate is analytical, highly detail-oriented, comfortable working with large amounts of data, and experienced with Salesforce reporting and CRM management.

Requirements

Bachelor’s degree in Marketing, Business Administration, Data Analytics, Healthcare Administration, Finance, or a related field preferred
2–4 years of experience in Marketing Operations, Sales Operations, Business Analytics, Revenue Operations, Data Analytics, or a related role preferred
Hands-on Salesforce experience required
Experience developing and maintaining Salesforce reports and dashboards
Strong Microsoft Excel skills, including experience organizing, analyzing, and presenting data
Experience analyzing sales, marketing, referral, pipeline, or operational performance data
Strong analytical skills with the ability to identify trends, patterns, inconsistencies, and opportunities within data
Ability to translate complex data into clear, actionable recommendations for leadership
Strong attention to detail and commitment to maintaining accurate and reliable data
Experience with data visualization and reporting tools preferred
Knowledge of CRM data management, lead tracking, pipeline management, and sales processes
Healthcare, home health, hospice, or healthcare services experience is a plus
Strong organizational and time-management skills
Excellent written and verbal communication skills
Ability to work independently and manage priorities within a part-time schedule
Strong problem-solving skills with a proactive and solutions-oriented approach
Ability to collaborate effectively with Business Development, Marketing, Intake, Operations, and senior leadership

Nice To Haves

Salesforce Administrator or related certification is a plus

Responsibilities

Monitor and analyze marketing, business development, referral, and sales performance data
Maintain and monitor Salesforce data to ensure information is accurate, complete, consistent, and current
Develop and maintain Salesforce reports and dashboards for leadership and business development teams
Track referral volume, referral sources, admissions, conversion rates, sales activity, account performance, and territory performance
Analyze referral trends to identify increases, decreases, patterns, and potential opportunities for growth
Evaluate referral-source performance to determine which accounts are generating referrals and admissions
Compare business development activity, including account visits and outreach efforts, against actual referral and admission results
Identify referral sources receiving significant outreach with limited return and provide data-driven recommendations for follow-up or strategy adjustments
Identify high-performing, declining, inactive, and emerging referral sources
Monitor lead and referral progression through the sales and admission pipeline
Analyze referral-to-admission conversion rates and identify potential barriers or areas of opportunity
Develop weekly, monthly, and quarterly reports summarizing marketing and business development performance
Create dashboards and visual reports that allow leadership to quickly understand key performance indicators and trends
Assist leadership with territory analysis, pipeline reporting, forecasting, and business development planning
Monitor established marketing and business development KPIs and identify significant changes in performance
Analyze marketing campaign and community outreach performance when applicable
Support market and territory analysis to identify prospective referral sources and opportunities for expansion
Conduct routine Salesforce audits to identify duplicate, incomplete, inaccurate, or outdated information
Maintain CRM standards and assist with establishing consistent processes for data entry and activity tracking
Identify opportunities to improve Salesforce workflows, reporting processes, and overall CRM utilization
Partner with Business Development and Intake teams to ensure referral and admission data is captured accurately
Provide actionable insights and recommendations based on marketing and business development data
Assist with special marketing analytics, business development, and organizational growth projects as needed
Perform other duties as assigned