Marketing Operations Coordinator

VITL•Nashville, TN

About The Position

This role is the connective tissue between idea and outcome. You don’t own the big idea, you make sure it survives contact with reality. From concept to content to click to cash, you run the operational spine of marketing: systems, SOPs, vendors, timelines, data, and follow-through. This role supports both new customer growth and expansion within our existing customer base. Alongside Sales, Customer Success is a material revenue driver at VITL — and marketing plays a critical role in expanding wallet share, driving adoption, and supporting lifecycle engagement. You help make that machine real. If something ships late, breaks quietly, or can’t be measured, you see it coming. You’re orderly by nature, allergic to chaos, and comfortable being embedded with Sales, Operations, and Customer Success. There is no box. That’s the job.

Requirements

3–5 years of experience in marketing operations, marketing coordination, revenue operations, or a similar execution-heavy role.
Proven ownership of operational workflows — SOPs, checklists, timelines, and PM tools.
Experience coordinating vendors, contractors, or agencies and holding people accountable without drama.
Comfort working cross-functionally with Sales, Operations, and Customer Success, especially in support of expansion and retention efforts.
Strong data fluency across acquisition and lifecycle metrics: you can pull reports, maintain dashboards, track KPIs, and reconcile discrepancies.
Platform-agnostic mindset with hands-on experience in CRM and marketing automation tools (HubSpot or equivalent preferred).
Action-first, coachable operator with a growth mindset — no analysis paralysis.
AI-native working style: already using AI tools to move faster and work smarter.

Responsibilities

Own marketing operations end to end across the full concept → content → click → cash lifecycle, including lifecycle and expansion marketing to current customers.
Support campaigns focused on customer adoption, upsell, cross-sell, and retention in close partnership with Customer Success.
Build, document, and maintain SOPs, checklists, and workflows that actually get used.
Manage execution in project management tools; keep timelines honest and visible.
Coordinate and wrangle vendors and contractors — chase deliverables, enforce deadlines, and keep projects moving without escalation.
Embed cross-functionally with Sales, Operations, and Customer Success to gather intel and align execution.
Pull reports, track KPIs, and maintain dashboards across acquisition and expansion funnels.
Support campaign execution with setup, QA, launch checks, and post-launch analysis.
Diagnose breaks in data, attribution, or workflow and fix them fast.
Use AI tools daily to automate, accelerate, and improve marketing operations and reporting.