Marketing Operations Coordinator (Contractor)

Better Together, FL
$20 - $30Remote

About The Position

Better Together is seeking a detail-oriented and tech-savvy Marketing Operations Coordinator to oversee and optimize their marketing systems, automation workflows, and campaign execution. This role is ideal for someone who enjoys building processes, integrating tools, and ensuring seamless collaboration between marketing, sales, and creative teams. The coordinator will manage marketing technology platforms, create efficient automation systems, and maintain the smooth operation of marketing campaigns. The organization is mission-first, emphasizing purpose, humility, and grit, with core values of "We Love Others," "We Choose Gratitude," "We Are Ideal Team Players," "We Do Hard Things," and "We’re All In." These values guide their work and are considered during the hiring process.

Requirements

  • 3+ years of experience in marketing operations or a related roles
  • Proven hands-on experience with Zapier, ActiveCampaign, Asana, and WordPress.
  • Strong understanding of marketing automation, CRM systems, and data integration.
  • Experience in email marketing best practices and website content management.
  • Excellent project management skills with attention to detail.
  • Ability to work cross-functionally and communicate technical concepts clearly.
  • Match Better Together’s core values

Nice To Haves

  • Experience with Google Analytics, Meta Ads, or SEO tools.
  • Knowledge of HTML/CSS for light website editing.
  • Familiarity with nonprofits

Responsibilities

  • Oversee the configuration, integration, and optimization of Zapier, ActiveCampaign, Asana, and WordPress.
  • Build and maintain automated workflows between marketing, sales, and customer success platforms.
  • Manage website updates, landing pages, and content publishing in WordPress.
  • Design, execute, and monitor email marketing campaigns in ActiveCampaign.
  • Build Zapier automations to streamline repetitive tasks and improve data flow between platforms.
  • Collaborate with the creative team to develop campaign assets and ensure timely launches.
  • Coordinate cross-functional projects in Asana, ensuring deadlines are met.
  • Track progress, manage resources, and communicate updates to stakeholders.
  • Monitor campaign performance metrics, identify trends, and recommend optimization strategies.
  • Ensure CRM and marketing data is accurate and up to date.
  • Audit and document marketing workflows for scalability and efficiency.
  • Recommend and implement best practices for marketing automation and project management.
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