Marketing Operations, Business Applications

TD Bank•Mount Laurel, NJ

16h•Onsite

About The Position

The Colleague Tools & Enablement team is part of North American Marketing Strategic Operations and Enablement. The team supports a portfolio of business applications that enable Marketing teams and partners to plan, manage, deliver, and govern their work more effectively across Canada and the U.S. Our portfolio includes Adobe Workfront, Quickbase, AEM Assets, and other applications supporting workflow management, business processes, compliance, reporting, and asset governance. We work closely with Marketing colleagues, technology teams, process owners, risk and control partners, vendors, and external agencies to provide day-to-day application support while continuing to improve and evolve the platforms we manage. The Marketing Operations, Business Application Specialist will provide dedicated support for Adobe Workfront and Quickbase, two key platforms used to support Marketing workflows and business operations. The role combines hands-on operational support with business analysis, application enhancements, training, change management, and continuous improvement. The successful candidate will help ensure users receive timely support, application changes are clearly defined and tested, and the platforms continue to evolve in line with business needs. As the business lead and functional business expert, the Business Application Specialist, manages a diverse portfolio of business application management activities. Acts as a business lead and functional business specialist; provides input and executes on strategies, roadmaps, forecasts and manages relationships with technology, business consumers.

Requirements

Undergraduate degree or technical certificate
7+ years relevant experience
Advanced knowledge of businesses supported, applications supported, bank's PDLC methodology, business testing, project management, change management and governance standards
Knowledge of function policies, procedures and practices
Analytical and problem-solving skills are required
Knowledge of current and emerging competitor and market trends
Skill in using analytical software tools, data analysis methods and reporting techniques
Skill in mentoring/coaching others
Skill in using computer applications including MS Office
Ability to communicate effectively in both oral and written form
Ability to work collaboratively and build relationships
Ability to work successfully as a member of a team and independently
Ability to exercise sound judgement in making decisions
Ability to analyze, organize and prioritize work while meeting multiple deadlines
Ability to handle confidential information with discretion
Ability to contribute to strategic direction of the function and provide advice to senior leadership
Applicants must have authorization to work in the United States without current or future need for TD sponsorship.

Nice To Haves

Experience providing end-to-end support for a business application, including day-to-day user support, troubleshooting, access assistance, reporting, training, and documentation.
Experience supporting Adobe Workfront, Quickbase, or comparable workflow and low-code platforms.
Experience gathering and documenting business requirements and translating them into practical workflow or application improvements.
Experience supporting enhancements through requirements, testing, implementation, and post-launch support.
Experience developing test scenarios and coordinating user acceptance testing.
Experience creating reports, job aids, training materials, and user guidance.
Experience supporting change management, user adoption, and continuous improvement.
Experience working with Marketing teams, technology partners, vendors, or external agencies.
Familiarity with Agile delivery practices and tools such as Jira, Confluence, or ServiceNow.
Business Analysis certification is considered an asset.

Responsibilities

Acts as a business lead and functional business specialist; provides input and executes on strategies, roadmaps, forecasts and manages relationships with technology, business consumers.
Develops and leads business application strategy roadmap, as well as provide approval and prioritization of technology changes deployments.
Decisions on choice of vendor, application functionality/feature, business rules; ensure changes are aligned with application strategy & roadmap.
Coordinates with key leaders to determine required capabilities, prioritize the portfolio of new programs, and promote usage of application capabilities.
Establishes and oversees budgets and ensure approved funds are appropriately utilized to achieve business objectives.
Ensures appropriate risk controls are in place, are executed effectively and accountable to adhere to guidelines and regulatory requirements under control partner direction (e.g., Privacy, Legal, Compliance, Office of the Chief Data Officer, etc.).
Accountable for overall mapping of processes (current and future state) for application functions/features to support business objectives and/or implements operational and continuous improvements to business processes to maximize efficiencies and leverage synergies.
Activities range from change management support and communication support to ensure changes to features/functions or business rules/processes meet's application owner's requirements.
Responsible for risk and audit management and assessments (eg. BARA/BTRA, Basel, ORM review/pRCSA) and ensure adherence to guidelines and regulatory requirements under Privacy, Legal, Compliance, and Office of the Chief Data Officer.
Oversees budget management and reporting as well as provide business application owner decision support.
Oversees adherence to SLA, issue management, issue communication, vendor management, user group support and promoting adoption.
Owns and/or maintains 3 year roadmap to establish vision, clarity, and alignment with the strategic and tactical direction of the business.
Business application lead/owner/manager for application strategy, delivery, performance, access, data availability & integrity, data retention & disposition, remediation alignment, priorities, plans, communication.
Deployment and change management for initiatives relating to applications owned/managed.
Application and Technology budget owner/manager (excluding Innovation).
Business SME ownership/input as required into project artifacts (ideation, business case, BRD, DIA, SRS, etc).
Ensures that all guidelines and controls are in place to ensure customer information is protected and that the application is compliant from a risk/privacy perspective, including adherence and compliance with enterprise application / data lifecycle practices for own work and the work of others.
Responsible for access approvals and access attestation.
Manages/Owns the infrastructure/operational budget for the application and prioritizes and approves initiatives to ensure the correct items are being worked on.
Works with business partners to provide input on possible work processes and system changes required to support their business.
Participates in large Enterprise programs as a SME for business functionality of the applications owned/managed.
Reviews all Business Application Risk Assessments (BARA)annually and participate in Basel Data Governance Ongoing Compliance Program or any other regulatory reviews as required.
Responsible for communication to business partners of any planned system outages that impact their channel/business process.
Reviews and signs-off of all project documentation as well as for the deployment.
Coordinates with relevant stakeholders to support the development sound business cases with an on-going focus on reusability, scalability, innovation and enterprise-wide solutions.
Owns overall accountability for risk and controls for the application and manages risk assessments and testing.
Ensure adherence to guidelines and regulatory requirements under Privacy, Legal, Compliance, and the Office of the Chief Data Officer.
Reviews and approves all in-take requests for new projects and provide directions as required on the initiative.
Tracks individual progress of each active project and assist in the preparation of monthly project reporting and partner/executive dashboard reporting.
Builds and maintains positive relationships with businesses, technology groups, and key stakeholders to identify and assess new project in-take requests.
Maintains an "end to end" view of the customer, business and processes to be able to triage new requests based on changing partner needs.
Identifies and understands emerging risks related to project activity and ensure business requirements and solutions appropriately mitigate risks.
Ensures the team maintains compliance and procedure guidelines to support satisfactory audit results.
Manages relationships with project team members, third party vendors/ service partners, other technology and client areas as appropriate.
Manages and/or oversees the implementation of solutions and works closely with key business leaders to optimize and maximize the availability of service, efficiency, and effectiveness.
Participates fully as a member of the team, support a positive work environment that promotes service to the business, quality, innovation and teamwork and ensure timely communication of issues/ points of interest.
Provides thought leadership and/ or industry knowledge for own area of expertise in own area and participate in knowledge transfer within the team and business unit.
Keeps current on emerging trends/ developments and grow knowledge of the business, related tools and techniques.
Participates in personal performance management and development activities, including cross training within own team.
Keeps others informed and up-to-date about the status / progress of projects and / or all relevant or useful information related to day-to-day activities.
Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices.
Leads, motivates and develops relationships with internal and external business partners / stakeholders to develop productive working relationships.
Contributes to a fair, positive and equitable environment that supports a diverse workforce.
Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally.
Participate in knowledge transfer within the team and other business units, including participation in cross-functional groups or committees (e.g., Data Councils).