Marketing Operations Analyst

iTradeNetwork•Atlanta, GA

36d

About The Position

Are you a systems-minded problem solver who loves turning data into strategy? iTradeNetwork is looking for a Marketing Operations Analyst to be the driving force behind our go-to-market engine. In this role, you'll own the tools, data, and processes that keep Sales and Marketing running efficiently from lead management to campaign performance and everything in between. You'll collaborate closely with Sales, Marketing, and Product teams to make sure every system speaks the same language and every decision is backed by data. If you thrive on optimizing processes, improving visibility, and enabling teams to win, we want to meet you.

Requirements

2+ years of experience in Sales, Marketing, or Revenue Operations within a B2B SaaS organization.
Hands-on experience supporting or executing Account-Based Marketing (ABM) programs.
Strong technical command of Salesforce and marketing automation platforms (Marketo or equivalent).
Deep understanding of GTM operations and how Sales and Marketing teams work together to drive growth.
Experience driving adoption and change management across cross-functional teams when implementing new systems or processes.
Proven ability to build reports and dashboards that turn complex data into clear, actionable insights.
Excellent data management, reporting, and analytical skills with exceptional attention to detail.
A knack for simplifying complex workflows and communicating insights clearly.
A proactive, curious mindset always looking for ways to improve processes and performance.

Responsibilities

Own and optimize our GTM tech stack including Salesforce, Marketo, ZoomInfo, and LeanData to support ABM and inbound/outbound programs.
Design and scale processes for target account management, data enrichment, lead scoring, routing, and lead-to-account matching.
Build and maintain actionable reports and dashboards that tell the story of pipeline health, funnel performance, and marketing ROI for both Enterprise ABM and SDR/BDR teams.
Ensure clean, compliant data across all systems, maintaining email deliverability and alignment with DKIM/SPF, GDPR, and CCPA standards.
Document workflows, establish best practices, and train teams to ensure alignment and consistency across Sales and Marketing.
Champion adoption and efficiency integrating new technologies, documenting workflows, and training users to maximize impact.
Troubleshoot and improve systems and processes to eliminate friction between teams and ensure smooth execution.
Analyze GTM performance data to uncover trends, optimize campaigns, and drive better business outcomes.
Partner cross-functionally with Sales, Demand Generation, and Product Marketing to align on strategy and accelerate pipeline growth.