Marketing Officer

Journey Bank•Bloomsburg, PA

7d•Onsite

About The Position

Are you looking for a career with a purpose in your local community? By working at your community bank, you will find a sense of purpose in your everyday job. At Journey Bank we strive to assist, all members of our community, on their financial journey. Journey Bank is a strong, independent community bank with 22 locations and 290 employees. We are seeking a full-time Marketing Officer to join our team and work on-site at our East Street Community Office in Bloomsburg, PA. Essential Responsibilities: The Marketing Officer is responsible for performing a variety of duties to support the Bank's Marketing function, including but not limited to:

Requirements

The ideal candidate must have a bachelor's degree in marketing, communications, digital media or other related field with certifications in digital marketing preferred.
In addition, a minimum of five (5) years of marketing experience, with at least two (2) years focused on digital marketing, online advertising, or video content in financial services or a similarly regulated industry.
Candidates must have experience managing local SEO efforts (Google MyBusiness, Bing Webmaster); they must be proficient in website CMS, Google Analytics, Meta Ads Manager, SEM Rush; be strategize with creative thinking and strong project execution skills; expertise in digital marketing (SEO, SEM, social media, email, Google Ads); strong writing, editing, and storytelling skills for digital and video content; familiarity with graphic design and video editing software (e.g., Canva, Adobe Creative Suite); excellent interpersonal and communication skills; working knowledge of banking products and regulatory marketing considerations; valid driver's license.

Responsibilities

Coordinates and executes marketing, promotion, and public relations programs, such as: Developing content for social media platforms, websites, digital ads, & email marketing, in-branch digital signage/messaging, and online business listings
Creating or managing long and short-form video for use across digital platforms
Supporting campaigns for new products, promotions, and brand awareness
Producing in-branch signage, brochures, and other physical marketing collateral
Supporting sponsorship and event-related marketing
Manages digital marketing tools and channels, including administering and updating the Bank's multiple websites and online resources, and ensures adherence to compliance and brand standards.
Creates and curates' original content: Writes and edits blog posts, social media captions, video scripts, and email content, and designs corresponding imagery.
Coordinates video and podcast production, from scripting and filming to editing and publishing
Designs or collaborates on visuals for ads, internal materials, and community outreach
Supports marketing research and competitor analysis.
Collaborates with internal departments and branch teams.
Supports branding and public relations efforts: Maintains consistent messaging across media
Writes press releases and coordinates distribution
Maintains media and community contacts
Represents the bank at public events, promotions, and community engagements
Contributes to the tracking and reporting of marketing data.