Chief Marketing Officer

American Management Association Intl.New York, NY
17dOnsite

About The Position

American Management Association ( www.amanet.org ), a world leader in talent development, is in search of a Chief Marketing Officer (“CMO”), in New York City. As a key member of AMA’s executive leadership team this is a full-time, onsite-based role requiring presence in the office. The CMO will lead the development and execution of AMA’s marketing and membership strategy. The CMO will oversee P&L for AMA’s U.S. seminar business, driving scalable growth, brand recognition, and measurable results. They will also identify new market opportunities and position AMA as a preferred learning partner.

Requirements

  • Bachelor’s degree required; MBA or advanced degree preferred.
  • 15+ years of progressive leadership experience, including executive-level responsibility for both sales and marketing in a B2B environment.
  • Demonstrated success in scaling revenue, leading organizational change, and driving customer-centric transformation.
  • Proven expertise in leading integrated marketing organizations and inside sales teams, with strong command of digital tools, CRM, analytics, and brand strategy.
  • Exceptional executive presence, business acumen, and ability to influence at the highest levels—both internally and externally.

Nice To Haves

  • Experience in learning, consulting, or membership-based organizations preferred.

Responsibilities

  • Establish and manage a multi-channel marketing budget with full P&L responsibility.
  • Shape AMA’s revenue growth strategy, aligning inside sales and marketing with long-term organizational objectives.
  • Identify and evaluate new market opportunities, including strategic partnerships, and global licensees that support sustainable revenue growth and market penetration.
  • Lead the creation and execution of go-to-market strategies leveraging industry trends and position AMA as a thought leader within the leadership development and training market.
  • Implement a scalable infrastructure leveraging AI for data-driven forecasting, performance tracking, and client success metrics.
  • Use data, market intelligence, and customer insights to continuously optimize revenue growth and strategic alignment.
  • Build and lead high-performing, revenue generating teams with a focus on cross-functional collaboration, innovation, and results.
  • Promote a culture of accountability, agility, and excellence across all levels of the Marketing organization.
  • Other related duties.
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