Marketing Officer - Lending
About The Position
The Marketing Officer will report to the Marketing Director - Lending. This position is responsible for developing marketing promotions/campaigns using various channels (e.g. direct mail, print collateral, the Internet, social media, email etc.) to increase membership and product/service penetration. Essential Functions and Responsibilities: Implement marketing initiatives that assist credit union departments in meeting their strategic goals. Develop and implement creative and innovative marketing projects/campaigns that are managed on time and within a reasonable budget. Work in tandem with marketing, communications and digital teams to manage projects from conceptualization to execution. Build and maintain relationships with other credit union departments, designers, vendors and other external partners to complete projects and meet deadlines. Manage marketing efforts for specific credit union departments and increase membership and product penetration through targeted marketing initiatives. Maintain consistent and effective communications both with members and employees throughout the course of promotions/campaigns to ensure maximum awareness. Conduct necessary research in conjunction with Marketing Analysis team to understand marketing environment, current trends and outcome of promotions/campaigns. Manage review process and complete rigorous proofreading and copy editing to ensure the production of the best quality end product. All other duties as assigned (Note: essential functions and responsibilities may change, or new ones may be assigned at any time with or without notice).
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, Consumer Behavior or a related field
- Minimum three years of job‑related experience, demonstrating significant experience in marketing
- Valid Drivers License
- Familiarity with traditional and digital media channels, understanding of media terms, and placements
- Demonstrated ability to efficiently manage projects and programs, including strong copywriting skills, proposal development, effective time management, and the ability to interpret and analyze data; responsibilities include coordinating marketing initiatives, supporting campaign execution, ensuring brand consistency, and collaborating cross‑functionally to drive organizational goals
- Strong professional communication skills to help manage relationships with and external partners
- Knowledge of Microsoft applications; proficiency in Microsoft Excel, Word, Outlook, PowerPoint, etc.
- Ability to function in a fast-paced, highly collaborative team environment
Nice To Haves
- Bilingual (English/Spanish)
Responsibilities
- Implement marketing initiatives that assist credit union departments in meeting their strategic goals.
- Develop and implement creative and innovative marketing projects/campaigns that are managed on time and within a reasonable budget.
- Work in tandem with marketing, communications and digital teams to manage projects from conceptualization to execution.
- Build and maintain relationships with other credit union departments, designers, vendors and other external partners to complete projects and meet deadlines.
- Manage marketing efforts for specific credit union departments and increase membership and product penetration through targeted marketing initiatives.
- Maintain consistent and effective communications both with members and employees throughout the course of promotions/campaigns to ensure maximum awareness.
- Conduct necessary research in conjunction with Marketing Analysis team to understand marketing environment, current trends and outcome of promotions/campaigns.
- Manage review process and complete rigorous proofreading and copy editing to ensure the production of the best quality end product.
Benefits
- 401(k) with matching incentives — up to 10 percent
- Competitive pay
- Medical, vision and dental benefits available to employees and their families from the first day of employment
- Tuition reimbursement plans
- Life insurance
- Pharmacy discount programs
- Flexible Spending (FSA), Health Savings (HSA) and Dependent Care account options
- Paid time off
- Parental leave
- Long-term disability
- Basic life insurance
- Wellness program
- Credit-monitoring service
- Employee assistance program
- Training and volunteer opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
