Marketing Officer

Journey Bank•Bloomsburg, PA

3d•Onsite

About The Position

Marketing Officer Are you looking for a career with a purpose in your local community? By working at your community bank, you will find a sense of purpose in your everyday job. At Journey Bank we strive to assist all members of our community on their financial journey. Journey Bank is a strong, independent community bank with 22 locations and 290 employees. We are seeking a full-time Marketing Officer to join our team and work on-site at our East Street Community Office in Bloomsburg, PA. As part of the Marketing Department, this position reports to the SVP, Marketing Director. General Responsibilities Responsible for coordinating the Bank's marketing, promotion, sales, and public relations program; achieving goals as established in the Marketing Department's annual operating plan; coordinating work within the department, as well as with other departments; complying with operating policies and procedures established for the marketing function; communicating with appropriate personnel; responding to inquiries or requests for information; maintaining appropriate records and providing assigned reports. Essential Responsibilities: The Marketing Officer is responsible for performing a variety of duties to support the Bank's Marketing function, including but not limited to: Coordinates and executes marketing, promotion, and public relations programs, such as: Developing content for social media platforms, websites, digital ads, & email marketing, in-branch digital signage/messaging, and online business listings Creating or managing long and short-form video for use across digital platforms Supporting campaigns for new products, promotions, and brand awareness Producing in-branch signage, brochures, and other physical marketing collateral Supporting sponsorship and event-related marketing Manages digital marketing tools and channels, including a dministering and updating the Bank's multiple websites and online resources, and e nsures adherence to compliance and brand standards. Creates and curates' original content: Writes and edits blog posts, social media captions, video scripts, and email content, and designs corresponding imagery. Coordinates video and podcast production, from scripting and filming to editing and publishing Designs or collaborates on visuals for ads, internal materials, and community outreach Supports marketing research and competitor analysis. Collaborates with internal departments and branch teams. Supports branding and public relations efforts: Maintains consistent messaging across media Writes press releases and coordinates distribution Maintains media and community contacts Represents the bank at public events, promotions, and community engagements Contributes to the tracking and reporting of marketing data. Cooperates with, participates in, and supports the adherence to all internal policies, procedures, and practices in support of risk management and overall safety and soundness and the Bank's compliance with all regulatory requirements.

Requirements

The ideal candidate must have a bachelor's degree in marketing, communications, digital media or other related field with certifications in digital marketing preferred.
A m inimum of five (5) years of marketing experience, with at least two (2) years focused on digital marketing, online advertising, or video content in financial services or a similarly regulated industry.
Candidates must have experience managing local SEO efforts (Google MyBusiness, Bing Webmaster)
Proficient in website CMS, Google Analytics, Meta Ads Manager, SEM Rush
Strategic with creative thinking and strong project execution skills
Expertise in digital marketing (SEO, SEM, social media, email, Google Ads)
Strong writing, editing, and storytelling skills for digital and video content
Familiarity with graphic design and video editing software (e.g., Canva, Adobe Creative Suite)
Excellent interpersonal and communication skills
Working knowledge of banking products and regulatory marketing considerations
Valid driver's license

Responsibilities

Coordinates and executes marketing, promotion, and public relations programs
Manages digital marketing tools and channels
Creates and curates' original content
Coordinates video and podcast production, from scripting and filming to editing and publishing
Designs or collaborates on visuals for ads, internal materials, and community outreach
Supports marketing research and competitor analysis
Collaborates with internal departments and branch teams
Supports branding and public relations efforts
Contributes to the tracking and reporting of marketing data
Cooperates with, participates in, and supports the adherence to all internal policies, procedures, and practices in support of risk management and overall safety and soundness and the Bank's compliance with all regulatory requirements.