Marketing Mgr Military

The Michaels Organization•Monterey, CA

15h•Hybrid

About The Position

The Michaels Organization is a national leader in residential real estate offering full-service capabilities in development, property management, construction, and investment. At Michaels, our teammates strive to fulfill our promise of creating communities that lift lives – ones that jumpstart housing, education, civic engagement, and neighborhood prosperity. With this passion at the forefront of our business, Michaels teammates can be proud to be a part of the extraordinary, every day. Responsible for planning, development and implementation of all of the marketing strategies, marketing communications, and resident relations for the project.

Requirements

Minimum of three to five years of experience in Marketing, Communications, Real Estate or a related discipline.
Bachelor’s degree or equivalent combination of education and experience in Marketing, Communications, Real Estate or a related discipline.
Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.
Strong creative, strategic, analytical, organizational and personal sales skills.
Experience developing and managing budgets.
Demonstrated successful experience in communication and writing and editing skills utilized for functions including press releases, making presentations and negotiating with media.
Experience overseeing the design and production of print materials, publications, website etc.
Computer literacy in word processing, data base management and page layout.
Commitment to working with shared diverse teams.
Strong oral and written communications skills.
Ability to manage multiple projects at a time.

Responsibilities

Create and implement marketing programs, initiatives, and strategies that support the ongoing occupancy and resident retention goals of the project.
Will be responsible for managing the marketing budget and assisting in the development of the annual budget.
Reputation management for the local project. Monitor online reviews, communications and ratings. Collaborate with appropriate staff to craft and post responses as appropriate.
Review traffic and sources to determine patterns and trends for all properties. Analyze the quality of marketing tactics and effectiveness, changing strategy and methods as needed.
Manage and monitor advertising campaigns, signage and leasing specials. Analyze effectiveness and financial impacts of current and potential marketing programs.
Coordinate the appearance of the projects print and electronic materials such as e-marketing, website, social media, advertising collateral, monthly newsletter, resident correspondence, event flyers, etc.
Manage and maintain third party relationships with key vendors covering marketing and advertising functions and oversee prospect communications programs.
Responsible for the achievement of marketing and resident relations goals and financial objectives
Coordinate and plan monthly marketing events for current residents. Evaluate effectiveness of events and development of new plans to meet the desires of the projects resident base.
Coordinate with village management staff to plan events and marketing programs. Create a cohesive team atmosphere enlisting the support of site staff to engage in resident relations programs.
Assists with special projects as requested, such as event planning, employee recognition and sponsorship programs.