Marketing Media Specialist
About The Position
Kendall Hunt Publishing's Higher Education department is seeking an enthusiastic Marketing Media Specialist to join their marketing team. This role will provide creative ideas and assistance to help achieve marketing goals. The specialist will be responsible for creating, designing, and producing various multimedia content to support internal and external marketing efforts, bringing a creative mindset with design, video production, and other digital media skills. The position involves developing and executing marketing strategies, managing social media accounts, creating multimedia content, and analyzing campaign performance to drive brand awareness and engagement, as well as contributing to the marketing team's strategy to increase lead generation. Kendall Hunt Publishing has a history of growth, innovation, and strong values, expanding its educational products and services. The company fosters collaboration, friendliness, and a sense of purpose among its employees, prioritizing customers, students, authors, and external contacts. They are dedicated to growing with the public and maintaining a competitive edge in their industries.
Requirements
- Intermediate understanding of design and print collateral.
- Proficient in using various technologies (computers, tablets, cell phones, social media apps) with the ability to learn new software quickly.
- Proficient and applied knowledge of Internet software, Spreadsheet software, and Word Processing software.
- Familiarity with both PC and Macintosh environments.
- Knowledge with Canva and Adobe Creative Suite.
- Ability to identify new opportunities for growth and engagement.
- Assists with budget preparation and adheres to annual budget.
- Strong communication skills, both written and verbal.
- Positive and "can do" attitude towards work and life outlook.
- Available to work out of the Kendall Hunt home office in Dubuque, Iowa.
Responsibilities
- Collaborate with the Higher Ed marketing team to concept, design, and execute creative campaigns across multiple disciplines.
- Develop and produce engaging, platform-specific content for social media (including graphics, captions, and short-form video).
- Own the visual identity and consistency of social media channels, ensuring brand alignment across all content.
- Plan, create, and edit short-form video content (Reels, TikToks, Shorts) to support campaign goals and increase engagement.
- Design a wide range of marketing materials, including sales collateral, catalogs, advertisements, email graphics, and digital assets.
- Partner with internal stakeholders to translate marketing strategies into compelling visual storytelling.
- Manage and maintain a social media content calendar, including scheduling and publishing posts.
- Monitor social media performance metrics and optimize content based on engagement and analytics insights.
- Support trade shows and events by designing and producing signage, booth graphics, and promotional materials.
- Coordinate with the marketing team and event manager to ensure cohesive visual presence at conferences and events.
- Stay current on design trends, social media best practices, and emerging platforms to keep content fresh and competitive.
- Track competitor activity and industry trends to inform creative direction and content strategy.
- Maintain organized files and asset libraries for efficient reuse and collaboration.
- Perform additional marketing and creative duties as assigned to support team priorities and evolving business needs.
Benefits
- Affordable medical, dental, and vision insurance
- Company paid life insurance
- Short-term and long-term disability
- Generous company match on 401(k) plan
- Profit sharing
- 15 days PTO at hire
- Paid holidays
- Scholarship and tuition reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
