Marketing, Media & Customer Support Specialist
About The Position
As a valued member of the XL Specialized Trailers team, the Marketing, Media & Customer Support Specialist plays a key role in providing exceptional customer experience while supporting sales, marketing, and internal operations. This role is responsible for handling trailer and service quotes, pricing and estimating, order entry, parts support, warranty coordination, CRM management, and coordinate marketing initiatives such as product photos, social media content, and field sales calls. The ideal candidate is organized, responsive, and eager to contribute to continuous improvement efforts. We are seeking a creative and detail-oriented Marketing, Media & Customer Support Specialist to join our team. This is a dual-role position that combines marketing, media, and customer support functions. This role requires someone who is both hands-on with content creation and comfortable engaging directly with customers. The ideal candidate will bring strong communication skills, technical know-how, and the ability to manage a wide range of projects from concept to execution. Success in this position requires a high level of ownership, self-motivation, and initiative, with the ability to balance priorities across both marketing and customer-facing responsibilities.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field
- Strong photography, videography, and editing skills
- Excellent writing and communication skills, including technical writing ability
- Proficiency in graphic design tools (Adobe Creative Suite or similar)
- Experience creating product literature, catalogs, and other marketing collateral
- Knowledge of website management, SEO/SEM best practices, and Google Ads
- Experience with social media platforms and digital marketing tools
- Event planning and coordination experience
- Highly organized, adaptable, and able to manage multiple projects
Nice To Haves
- Experience with drones
- Customer service and/or inside sales experience
Responsibilities
- Capture and edit high-quality photography and video content (including drone footage – FAA certification required or willingness to obtain)
- Manage and grow the company's social media presence through engaging, on-brand content
- Write, edit, and design content for advertising, newsletters, blogs, product literature, and other marketing materials
- Write and edit product manuals, specifications, and customer communications
- Create compelling graphic design for digital and print campaigns
- Coordinate trade shows, customer events, and industry conferences (planning, logistics, and on-site support)
- Develop and execute advertising strategies across digital, print, and online platforms (including but not limited to search engines and social media advertising management)
- Manage website updates, SEO/SEM efforts, and digital campaign performance tracking
- Support branding initiatives and ensure consistency across all channels
- Provide excellent customer service by handling service inquiries, and processing orders entry, and quotes
- Collaborate with the sales team to support customer relationships and follow-up
- Act as a key liaison between customers and internal departments, including inside sales and customer service, to ensure timely communication
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
11-50 employees
