Marketing Measurement & Analytics Director

Enterprise Holdings•Clayton, MO

4d•Onsite

About The Position

Enterprise Mobility's Global Marketing Team is seeking a dynamic and strategic Marketing Measurement & Analytics Director to lead the development and implementation of a comprehensive marketing measurement and analytics strategy. This role will connect marketing outcomes to business impact and serve as a thought partner in developing actionable metrics and insights for global marketing, digital commerce, and experience. The position is located at the Corporate Headquarters in Clayton, MO.

Requirements

Bachelor’s Degree in Marketing, Statistics, Finance, Engineering, Economics, Computer Science or related quantitative field.
10+ years of marketing, measurement, media, or analytics supporting annual spend of $25M+, whether through advertiser, agency, or measurement vendor (e.g., Nielsen, comScore, etc.) experience.
5+ years experience in marketing measurement tools that track and analyze marketing performance and developing MMM and Multi-Touch Attribution.
5+ years of leading both direct and matrixed teams.
Experience with structured & unstructured data including first & third party and how to transform into strategic insights.
Expertise with translating marketing results with business outcomes.
Previous experience conducting strategic analysis with Senior Leadership.
Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future.

Nice To Haves

Master’s Degree in Marketing, Statistics, Finance Engineering, Economics, Computer Science or related quantitative field.

Responsibilities

Develop and implement a global marketing measurement and analytics strategy that aligns marketing outcomes with business impact.
Motivate and develop a high-performing team to think strategically and act tactically, ensuring clear communication of insights and story line.
Partner with and gain alignment from stakeholders on measurement methodologies, metrics and measurement ecosystem.
Lead the marketing measurement and analytics team, providing insights, interpretation of data and recommendations to achieve business goals and optimize ROAS/KPIs.
Lead Marketing Mix Modeling, attribution and other initiatives globally for multiple lines of business to optimize resource allocation.
Develop new strategies and evolve test-and-learn experiments with emerging measurement approaches and tools.
Create and manage actionable metrics and insights to evaluate the effectiveness of marketing efforts across various channels.
Work closely with global teams, including Marketing, Data & Analytics, corporate resources, and external agencies to drive effective evaluation and optimization of marketing efforts.
Assess and recommend emerging technologies and supplemental data to improve business outcomes.
Develop capabilities and skills to proactively explore trends and develop insights to help inform strategic recommendations.
Proactively assess and formulate a perspective on industry and regulatory changes impacting measurement.