Marketing Measurement Analyst

Aston Carter•St. Louis, MO

2d•$30 - $40•Onsite

About The Position

The Connections Measurement Analyst will lead and oversee marketing investment and activation measurement for various brands, including social analytics, media ROI measurement, and sponsorship value tracking. The role involves leading significant measurement efforts, reporting on reach and resonance, and making tangible optimization recommendations.

Requirements

2+ years of experience in measurement workflow, ideally in social listening or media measurement capacity.
Experience with social listening tools such as Brandwatch and CreatorIQ.
Proficiency in storytelling, insight generation, and project management skills.
Familiarity with data visualization tools like Power BI and Tableau.
Strong communication skills.

Nice To Haves

Bachelor’s degree.

Responsibilities

Deliver an exhaustive measurement program in 2025, including integrated campaign measurement, mega moment reporting, and ad hoc deliverables.
Lead the measurement program, ensuring optimal output and delivery within set timelines for impact across key stakeholders.
Develop key principles for optimal experiential impact, including a potential 'excellence' program to track the implementation of principles across deals.
Ensure the delivery of an aligned measurement strategy for 2025, while concurrently optimizing and evolving the approach to develop the 2026 strategy.
Deliver quarterly social listening around initiatives across platforms, identifying top-performing content across aligned metrics and benchmarks.