Analyst, Measurement & Insights

Comcast • Wayne, PA

6d

About The Position

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels. Job Summary The Measurement & Insights Analyst plays a key role in evaluating market and competitive trends, audience behaviors, and campaign performance across linear, streaming, and addressable media channels. Using Comcast’s first‑party data and third‑party data sources, this role assesses effectiveness, attribution, and audience impact to produce clear and compelling data-driven stories that drive business decisions. Success in this position requires strong analytical skills, curiosity, business acumen, and the ability to communicate complex insights into clear, compelling narratives. This position works with moderate guidance and routinely collaborates cross-functionally to drive business impact.

Requirements

• Critical Thinking
• Microsoft Excel
• Time Management
• Bachelor's Degree
• While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
• 2-5 Years

Responsibilities

• Use Comcast’s proprietary data and third-party sources to generate insights across linear TV and streaming platforms.
• Prepare and deliver clear, visually compelling reports and presentations that communicate key findings, actionable insights, and recommendations to stakeholders.
• Works directly with cross-functional teams and department leadership to create data-driven presentations and summaries.
• Stay current on media measurement methodologies, advertising technologies, and industry best practices.
• Gathers, analyzes, and compares competitive media data.
• Understands and practices various statistical concepts, research data, standards and practices.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance.
• Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.
• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Benefits

• We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.
• Please visit the benefits summary on our careers site for more details.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level