Marketing Manager

PNW Enterprises LLC•New York, NY

just now•Hybrid

About The Position

The Marketing Manager at New York Preschool & Kids Club (NYPKC) is responsible for demand generation and marketing execution across all NYPKC locations, with a clear focus on driving inquiries, tours, and enrollment growth. This role is central to the business, bringing the brand to life through campaigns, content, and local marketing, while ensuring these efforts translate into real pipeline and results. The manager will oversee day-to-day execution and continuously improve marketing processes, increasing speed, output, and performance through strong systems, agency management, and AI-enabled tools. They will partner closely with Enrollment, Operations, and school leadership to align marketing efforts with capacity and revenue goals. This position requires a strong bias for action, a test-and-learn mindset, and the ability to operate in a fast-paced, evolving environment.

Requirements

4–7 years of marketing experience in a consumer, service-based, or multi-location business
Strong execution experience across digital marketing, content, and campaigns
Experience working with agencies or external partners
Familiarity with marketing analytics and performance tracking
Strong understanding of NYC market dynamics (or ability to ramp quickly)
Highly organized with the ability to manage multiple priorities simultaneously
Comfortable operating in a fast-paced, evolving environment

Responsibilities

Bring NYPKC’s brand to life across all channels — digital, physical, and in-school
Ensure consistency in voice, visuals, and messaging across all parent touchpoints
Partner with creative consultants to maintain brand integrity
Execute campaigns that drive inquiries and tours across preschool, camp, and infant/toddler programs
Support paid media partners (Meta, Google) with clear briefs and performance direction
Optimize campaigns based on cost-per-lead and cost-per-tour metrics
Use AI tools to rapidly test multiple ad variations (copy, creative, audience targeting)
Leverage AI insights to optimize cost-per-lead and cost-per-tour in near real-time
Build and manage an always-on content engine across social, email, and storytelling
Position NYPKC as a trusted resource for NYC parents with children ages 0–3
Develop content that reflects real classroom experiences and builds parent connection
Build an AI-supported content engine to scale high-quality, consistent output
Use AI to repurpose content across channels (e.g., classroom moments ? email, social, blog)
Maintain human oversight to ensure authenticity and brand voice
Develop and execute localized marketing strategies across NYC neighborhoods
Support Heads of School with event promotion, partnerships, and local outreach
Ensure each school has a strong and consistent presence within its community
Partner closely with Enrollment Manager to ensure marketing is generating high-quality leads
Align on messaging, lead quality, and the parent journey from inquiry to tour
Support optimization of HubSpot campaigns and lead flow
Manage freelancers and agency partners across content, social, photo/video, and performance marketing
Ensure all partners are aligned to brand standards and campaign priorities
Track and report on key marketing metrics, including inquiries, cost per lead, cost per tour
Provide clear insights into what’s working and where to adjust
Support weekly and monthly visibility into marketing performance for leadership