Marketing Manager

Ripley Entertainment Inc • Myrtle Beach, SC

8h

About The Position

The Marketing Manager is responsible for developing and executing creative, data-driven marketing strategies that increase attendance, revenue, and brand awareness for our attraction. This role blends strategic planning with hands-on execution across digital, social, partnerships, promotions, and on-site marketing. The ideal candidate understands how to market experiences, not just products, and thrives in a fast-paced, guest-focused environment.

Requirements

• 3–5 years of marketing experience (attractions, entertainment, tourism, hospitality, or events preferred)
• Strong understanding of digital marketing, social media platforms, managing a marketing budget, and analytics tools
• Experience creating promotions that drive foot traffic and guest engagement
• Excellent communication, organization, and project management skills
• Creative thinker with a strong attention to detail
• Ability to work flexible hours, including weekends or evenings for special events as needed

Responsibilities

• Develop and implement comprehensive marketing plans to drive ticket sales, group bookings, and special events
• Manage digital marketing efforts including social media, email campaigns, paid advertising, website content, and SEO
• Create and oversee seasonal promotions, campaigns, and special event marketing initiatives
• Analyze performance metrics (attendance, conversion, engagement, ROI) and adjust strategies accordingly
• Collaborate with operations, sales, food & beverage, and guest experience teams to align messaging and promotions
• Manage partnerships with local businesses, tourism organizations, hotels, and CVBs
• Represent the attraction in news interviews, media appearances, and live television segments to promote events, campaigns, and brand awareness
• Oversee brand consistency across all platforms including on-site signage, advertising, and guest communications
• Coordinate influencer visits, media outreach, and public relations opportunities
• Manage marketing budgets & budget timelines
• Create marketing assets through graphic design and photo/video content creation for digital, social, and on-site use
• Stay current on attraction industry trends, guest behavior, and emerging marketing tools
• Work scheduled floor shifts to gain firsthand guest experience and support daily operations as needed
• Serve as Manager on Duty (MOD) on a rotating basis, providing leadership, decision-making, and guest satisfaction
• Be available to work weekends, holidays, and special events as business needs require
• Other duties as assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed