Marketing Manager

Spinoso Real Estate Gro•Clinton Township, MI

23d

About The Position

The Marketing Manager will be responsible for conceptualizing, directing, and implementing all aspects of a strategic marketing plan for a regional shopping center that is aligned with the property’s business goals and long-term vision, with the results of increased center foot traffic, sales productivity, and retention. Positively position the center and the Company in the marketplace and shopping center industry. Responsible for effectively communicating with consumers through appropriate communication channels. Working cooperatively and collaboratively with General Manager and the Corporate Marketing Team to produce excellence in marketing quality and performance. The Pillars of an SREG Marketing Manager Social Media is a fundamental of the marketing program and the MM must have a full understanding and knowledge on current social media trends. This includes daily management of handles, best practices, trends, and the differences between each platform. Style 1. MM should follow portfolio guidance on Brand Image the “look and feel” for graphics/videos that are posted and how the social media account should look itself. 2. Required to know how to use a content creation tool such as Canva, iMovie, Clips, and Adobe SparkPost. 3. MM are responsible for Brand Voice the “personality” behind the mall including post/story copy, comments, and replies. Foundation 1. MM will be responsible for knowing when to post on all social media channels. 2. Should be aware of all partners social media account and follow them so they know when to tag accounts when partnering. 3. MM will be responsible for updating all property information on both Facebook and Instagram including hours, address, phone number, and any other general information. 4. MM will be responsible for managing any direct messages received from shoppers or tenants in a timely manner. 5. Must have a strategic mind set when choosing particular tenants to promote. 6. MM is expected to have a full understanding of onsite event activations such as the planning, executing, and hosting of all events in the center’s marketing program. Marketing Plans 1. In conjunction with General Manager and Field Marketing Manager, MM is expected to develop an annual marketing plan for the property that algins with the budget and portfolio guidelines. 2. A full year Marketing Plan is expected to be complete but is always fluid. Events 1. Developed and implement strategic center events and activations with the goal of increasing traffic, sales, social media, and center awareness. 2. Plan, coordinator and execute community relations events. Network professionally with appreciate community leaders and institutions. 3. MM are to be able to look at community wants and needs to see what events will work in their market. 4. MM will be responsible for strategically integrating their event plan with social media. 5. Events may require cross functional team work as certain events may leverage other members of the management team due to event size. In conjunction with the General Manager each MM will need to prepare, review, and analyze the annual budget, as well as manage the reforecast to be on target throughout the year. MM will be responsible for making sure the budget algins with all events. MM are expected to review and analyze social media analytics to best shape future content for best optimal results. MM must have a full understanding of the how put together a well thought out E-Blast and SMS communication messages for the center using portfolio specific program on weekly/bi-weekly basis. MM are responsible for planning and executing other media busy necessary for the market such as radio and other digital advertisement. MM will be responsible for any updates and any communication including hours, tenant updates, job postings, and events. MM will be responsible for developing and managing an annual publicity plan including initiating, preparing, and distributing approved press releases and handling responses to media inquiries in accordance with SREG policy. MM are expected to establish and maintain strong tenant relationships by consulting with and advising tenants on sales productivity and involving tenants in the centers marketing plan. They should also act as a liaison for tenants to be informed of tenant’s events and promotions and ensure adequate exposure through the mall’s social media network programs. Establish community partnerships to help enhance center awareness and traffic to the center. MM are expected to have a thorough understanding of the market area competition and retail destination to help give the leasing representatives market knowledge and merchant tours, as necessary. MM will have intimate understanding of tenant sales and understand trends (macro and micro). MM to offer advertising solutions to tenants to help them meet their sales goals (RMU displays, mall signage, social media promotions, and partnership on events).

Requirements

Bachelor’s degree (B.A.) preferably in marketing from a four-year college or university; minimum Associates degree in marketing
Three years related marketing experience in a relevant field
Strong understanding of visual branding, layout, and design principles
Proficient in Adobe Creative Suite and Canva
Excellent verbal and written communication skill
Intermediate to excellent math skills and analytical ability
Ability to work in a team-oriented environment
Ability to work in a fast-paced environment, meeting frequent deadlines
Demonstrated organizational skills
Intermediate to expert ability in using Microsoft Office, Word, Excel, and other software programs
Intermediate to expert ability in using various social media platforms
Intermediate ability in using website content management systems
Manual dexterity sufficient for heavy use of a keyboard, mouse, and telephone/radio
Speech and hearing sufficient for regular communications on the phone, radio or face-to-face
Vision sufficient for use of a computer monitor and transaction documents
Ability to walk, bend, stoop, and reach
Ability to lift 20 lbs. and occasionally up to 40 lbs.
Sufficient sense of smell to detect dangerous odors
Ability to stand for long periods of time
Must be able to be mobile to include moving around office premises, access and walk roof top and exterior grounds

Responsibilities

Conceptualize, direct, and implement all aspects of a strategic marketing plan for a regional shopping center
Increase center foot traffic, sales productivity, and retention
Positively position the center and the Company in the marketplace and shopping center industry
Effectively communicate with consumers through appropriate communication channels
Daily management of social media handles
Update all property information on both Facebook and Instagram
Manage any direct messages received from shoppers or tenants in a timely manner
Planning, executing, and hosting of all events in the center’s marketing program
Develop an annual marketing plan for the property that algins with the budget and portfolio guidelines
Develop and implement strategic center events and activations with the goal of increasing traffic, sales, social media, and center awareness
Plan, coordinator and execute community relations events
Prepare, review, and analyze the annual budget, as well as manage the reforecast to be on target throughout the year
Review and analyze social media analytics to best shape future content for best optimal results
Put together a well thought out E-Blast and SMS communication messages for the center using portfolio specific program on weekly/bi-weekly basis
Planning and executing other media busy necessary for the market such as radio and other digital advertisement
Develop and manage an annual publicity plan including initiating, preparing, and distributing approved press releases and handling responses to media inquiries in accordance with SREG policy
Establish and maintain strong tenant relationships by consulting with and advising tenants on sales productivity and involving tenants in the centers marketing plan
Establish community partnerships to help enhance center awareness and traffic to the center
Have a thorough understanding of the market area competition and retail destination to help give the leasing representatives market knowledge and merchant tours, as necessary
Offer advertising solutions to tenants to help them meet their sales goals (RMU displays, mall signage, social media promotions, and partnership on events)