Marketing Manager

Salma HealthSan Mateo, CA
6d

About The Position

We are seeking a driven and versatile Marketing Generalist to support our marketing efforts across brand, content, digital, and provider engagement. This role is ideal for someone with broad marketing skills who thrives in a fast-paced environment and wants to grow in a mission-driven startup. The Marketing Generalist will work closely with the Director of Marketing and cross-functional teams to help build awareness, drive patient and provider engagement, and execute campaigns that advance our brand.

Requirements

  • 3–5 years of experience in marketing, ideally in healthcare, healthtech, or mission-driven startups.
  • Strong project management and organizational skills, with attention to detail.
  • Excellent writing and communication skills, with the ability to adapt tone for different audiences.
  • Comfortable working across multiple channels (digital, social, content, events).
  • Data-driven mindset with basic experience tracking KPIs and campaign performance.
  • Self-starter who thrives in a fast-paced, ambiguous environment and can balance multiple priorities.

Nice To Haves

  • Experience supporting marketing in healthcare or another regulated industry.
  • Familiarity with marketing tools and platforms (e.g., HubSpot, Mailchimp, Google Analytics, Meta Ads Manager, Canva, etc.).

Responsibilities

  • Support execution of integrated marketing campaigns across digital, social, events, and provider channels.
  • Manage and update marketing assets including presentations, brochures, one-pagers, and website content.
  • Assist with content development for social media, newsletters, and blogs, ensuring alignment with brand voice and tone.
  • Conduct market and competitive research to inform messaging, positioning, and campaign opportunities.
  • Track and report on marketing performance metrics, helping to optimize spend and outcomes.
  • Coordinate logistics and communications for provider dinners, events, and launches.
  • Collaborate with design, PR, and clinical teams to ensure consistent storytelling and brand alignment.
  • Support vendor and agency relationships, ensuring deliverables are on time and on brand.
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