Marketing Manager

University Partners • Dallas, TX

1d

About The Position

The Marketing Manager leads property‑level and portfolio marketing initiatives that drive traffic, conversions, and brand consistency. This role partners closely with operations, leasing, and corporate teams to execute campaigns, optimize digital performance, and support new development and lease‑up strategies.
The ideal candidate blends creative thinking with strong analytical skills and thrives in a fast‑paced, performance‑driven environment.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
• 3–6 years of marketing experience; multifamily, student housing, or real estate marketing strongly preferred
• Experience managing digital channels, including paid media, social, email, websites, and ILS platforms
• Strong analytical mindset with experience using performance data to drive decisions
• Proven project management skills with the ability to manage multiple campaigns and deadlines simultaneously
• Strong collaboration skills and ability to partner cross‑functionally with operations and leadership
• Familiarity with marketing tools and platforms such as Google Analytics, CRM systems, reputation platforms, and social scheduling tools
• Ability to travel as needed to support communities and major initiatives

Nice To Haves

• Experience supporting lease‑ups, brand positioning, or portfolio marketing initiatives preferred

Responsibilities

• Develop and execute integrated marketing strategies that support leasing goals and occupancy targets
• Partner with operations and onsite teams to plan and implement campaign calendars, promotions, and leasing initiatives
• Manage property positioning, messaging, and brand consistency across digital and physical channels
• Oversee digital performance, including websites, ILS listings, paid media, SEO/SEM, and reputation management
• Analyze campaign performance, traffic sources, conversion metrics, and leasing trends to inform strategic adjustments
• Collaborate with creative and agency partners on content development, design, and campaign execution
• Support lease‑ups, rebrands, and new development marketing strategies, including go‑to‑market planning
• Lead content planning across social media, email marketing, and property storytelling initiatives
• Provide guidance and training to onsite teams on marketing best practices and campaign execution
• Manage marketing budgets, vendor relationships, and timelines across assigned communities
• Identify innovative tactics, partnerships, and local marketing opportunities that drive qualified traffic

Benefits

• High‑impact role supporting a growing national portfolio
• Opportunity to shape strategy, test new ideas, and influence leasing performance
• Collaborative culture focused on innovation, growth, and results
• Competitive compensation and benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Manager