Senior Director of Digital Strategy & Ecommerce Automotive
Passport Auto Group•Washington, DC
•$100,000•Onsite
About The Position
Passport Auto Group is seeking an experienced Marketing Manager to lead and elevate our group-wide marketing strategy. This is a senior-level role for a seasoned automotive professional who can drive results, lead a team, and hold partners accountable. You will oversee a small internal marketing team, coordinate closely with our advertising agency, and work directly with dealership leadership across the group to ensure marketing initiatives translate to measurable sales and service growth.
Requirements
- 8–10+ years automotive marketing experience (required)
- Proven experience working in or with automotive dealership groups
- Strong leadership presence with the ability to manage people and influence outcomes
- Deep understanding of digital marketing, lead generation, and vendor management
- Highly organized with strong communication and execution skills
Responsibilities
- Lead, manage, and challenge a team of 3+ marketing professionals
- Partner closely with our external ad agency to execute and optimize all campaigns
- Maintain frequent communication with dealership senior managers across all locations
- Develop and deliver a rolling 30-day marketing calendar for all group initiatives
- Ensure all campaigns drive traffic, leads, and ROI (sales & service)
- Oversee brand consistency, promotions, and group-wide campaigns
- Track performance metrics and report results to executive leadership
Benefits
- Competitive salary, 100K +++
- performance bonus potential
- Health, dental, and vision benefits
- Paid time off and holidays
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
