Marketing Manager

Allied Universal • Irvine, CA

12d • $90,000 - $100,000

About The Position

Allied Universal® is hiring a Marketing Manager - Recruiting. The Marketing Manager is a key member of the marketing team, responsible for developing and executing integrated marketing strategies that improve lead generation for new business, brand building, customer retention and cross-selling. The Marketing Manager is pivotal in driving operational efficiency through hands-on execution of marketing initiatives, implementing customer engagement strategies that deliver measurable results, maximizing marketing’s contribution to revenue through tactical full-funnel campaign delivery.

Requirements

• Bachelor’s degree in Marketing, Business, or related field of study
• Minimum of five (5) years marketing experience (B2B Marketing preferred)
• Minimum of two (2) years of corporate marketing department experience
• Experience developing and/or managing brand building, thought leadership and lead generation content for a wide of media channels: Website, email, events & sponsorships, PR/Publicity, trade shows, social media, collateral, advertising (digital and offline), direct mail, webinars, video, white papers, etc.
• Strong writing skills with attention to detail and solid proofreading abilities
• Design and build experience of website content strategy, HTML familiarity preferred
• Experience with reporting - Salesforce, GA4, understanding of attribution models
• Strong expertise in inbound/outbound marketing tactics, website content layout, and data analysis
• Driven and self-motivated with the ability to effectively manage multiple projects and meet deadlines
• Strong interpersonal skills and poise; ability to work well with executives, team members, and customers
• Ability to assemble a creative brief, prioritize tasks, and manage projects through to completion
• Strong proficiency in communication (oral and written), well organized, able to multi-task
• Ability to adapt to new situations, processes, and directions
• Proficient computer skills (Microsoft Office suite)

Nice To Haves

• Familiarity with marketing automation tools (like Marketo), CRM tools (like Salesforce), and project management tools (like Wrike)
• Familiarity with design tools (like Adobe Creative Suite and Figma) and web tools (like WordPress and Drupal)

Responsibilities

• Ideate, develop, and manage marketing programs from campaign planning and audience segmentation to execution, measurement, and optimization
• Execute multi-touch, multi-channel marketing campaigns and conduct post-program analysis to review results against objectives, including lead volume, conversion rates, pipeline velocity, and ROI
• Support recruitment efforts by implementing new employment brand across career site, social, and hiring sites
• Manage content development and partner with subject-matter experts on targeted messaging that resonates with various audiences
• Create compelling content including eBooks, white papers, website content, emails, blog posts, newsletters, webinars, sales collateral, PowerPoint sales presentations, and advertisements
• Experience editing and optimizing website messaging, assets, and landing pages with SEO/GEO strategies.
• Collaborate with cross-functional teams, including creative, web, and sales enablement, to ensure cohesive marketing efforts.

Benefits

• Base Salary $90,000 to $100,000 plus bonus
• Medical, dental, vision, basic life, AD&D, retirement plan and disability insurance
• Eight paid holidays annually, five sick days, and four personal days
• Vacation time offered at an accrual rate of 3.08 hours biweekly; unused vacation is only paid out where required by law

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level