Marketing Manager

SAMSCREEN INC•Town of Conklin, NY

39d•Onsite

About The Position

Responsible for the successful management, and performance of the Marketing function of a progressive B2B business in the materials processing industry.

Requirements

College degree or relative level of demonstrated experience, knowledge and capabilities in successfully managing and optimizing all Marketing and Sales efforts in a progressive B to B environment.
Strong knowledge and experience in successfully managing and optimizing all Marketing aspects of a progressive B to B environment.
Effective leadership and management skills
Strong analytical skills
Excellent communication, presentational and interpersonal skills
Strong organizational and time management skills
Strong Internet Technology skills
Strong project management skills
Skilled in Graphic Design, Search Engine Optimization, Google Search Ads, Video Editing.
Skilled in managing and updating websites
Skilled in Email Campaign Management
Professionalism
Positive attitude
Self-motivated
Solutions-oriented
Flexible
Team player
Detail-oriented
Entrepreneurial

Responsibilities

Responsible for the creation, implementation, and successful management of a strategic marketing plan including traditional marketing tools:
Trade Shows
Direct Mail Campaign
Print Media
Marketing Collateral
Market Research
New product launch
Customer acquisition/retention/re-engagement
Benchmarking; analysis, interpretation and reporting of sales & market data & competitor analysis.
Web presence-search engine optimization
Social Media
PPC
Analytics
On-Line store front
Hiring, Managing and evaluating outside advertising and marketing agencies
Corporate communications, both internal and external, including corporate image.
Support outside Sales function.
Manage distributed product vendors, inventory levels and SKU’s
Coordinate effectively with other company departments to achieve corporate objectives.
Responsible for continuous improvement of all aspects of Marketing.