Marketing Manager

Deluxe•Minneapolis, MN

44d•$70,000 - $85,000

About The Position

Deluxe, a global payments and data leader, is looking for a Marketing Manager to develop marketing strategies that target specific channels to promote products and services. Create and plan marketing programs/campaigns working in conjunction with Marketing/Content team and specific channel managers to help each achieve their respective goals. Analyze results and work with Director, Data Analyst to identify trends, preferences, product usage etc. to further optimize marketing strategies. Develop content requirements and oversee creative deliverables to support integrated marketing and digital campaign plans, Plan, execute, and optimize digital marketing campaigns across owned and paid channels to drive demand, engagement, and lead generation. Gather and analyze marketing and digital campaign performance data, evaluate the effectiveness of strategies, and report insights and results to internal stakeholders. Deploy channel and digital marketing strategies in collaboration with the broader marketing team, senior leaders, sales teams, and cross-functional partners to drive leads and nurture existing customer relationships. Manage marketing campaign communications, building internal alignment, stakeholder buy-in, and strong cross-functional partnerships. Leverage current digital tools, platforms, and technologies to improve targeting, performance, and overall marketing effectiveness.

Requirements

Bachelor’s degree in marketing, advertising, business, or related field
2 years of experience in marketing, advertising, or related field
Knowledge of current digital technologies and techniques
Proficiency with CMS software (such as Hubspot) and email marketing campaigns
Must be 18 years of age or older

Nice To Haves

Experience building lead nurture journeys
Experience with video creation
Familiarity with channel marketing software
Ability to understand and analyze marketing data
Strong project management, decision-making, and creativity skills
Excellent time management and organizational skills working within a large, cross-functional organization
Strong communication and collaboration capabilities
Desire for continuous learning

Responsibilities

Develop marketing strategies that target specific channels to promote products and services.
Create and plan marketing programs/campaigns working in conjunction with Marketing/Content team and specific channel managers to help each achieve their respective goals.
Analyze results and work with Director, Data Analyst to identify trends, preferences, product usage etc. to further optimize marketing strategies.
Develop content requirements and oversee creative deliverables to support integrated marketing and digital campaign plans
Plan, execute, and optimize digital marketing campaigns across owned and paid channels to drive demand, engagement, and lead generation.
Gather and analyze marketing and digital campaign performance data, evaluate the effectiveness of strategies, and report insights and results to internal stakeholders.
Deploy channel and digital marketing strategies in collaboration with the broader marketing team, senior leaders, sales teams, and cross-functional partners to drive leads and nurture existing customer relationships.
Manage marketing campaign communications, building internal alignment, stakeholder buy-in, and strong cross-functional partnerships.
Leverage current digital tools, platforms, and technologies to improve targeting, performance, and overall marketing effectiveness.