Marketing Manager - Uncle Bills Pet Center Corp Office

Uncle Bill's Pet Centers•Indianapolis, IN

3d•Onsite

About The Position

Uncle Bill's Pet Center is seeking a hands-on Marketing Manager to lead and shape the future of its marketing department. This role involves both creative and operational aspects, requiring the ability to develop ideas, create customer-facing content, and ensure execution across stores and digital channels. As a locally owned pet retailer with multiple Indiana locations, the company offers a unique opportunity to work with a constant stream of content related to animals, products, promotions, and stores. The company is undergoing significant changes, including launching a new Shopify website and bringing more digital marketing and e-commerce content in-house, seeking a candidate to modernize customer engagement strategies.

Requirements

Professional marketing, advertising, social media, communications or related experience.
Strong working knowledge of today's major social media platforms and understand how people consume and engage with content on them.
Strong creative and visual instincts.
Comfortable creating warm, fun and emotionally engaging content - especially involving animals.
Comfortable with photography and video and understand what makes effective short-form digital content.
Able to write clear, engaging customer-facing copy.
Organized enough to manage recurring monthly promotions while simultaneously handling digital and creative projects.
Comfortable learning new software, platforms and marketing technology.
Open to using modern tools, including AI and automation, where they can improve productivity or results.
Willing to measure results and adjust based on what works rather than simply repeating what has always been done.
Comfortable working in a small department where leadership also means rolling up your sleeves and doing the work.

Nice To Haves

Experience with retail marketing
Experience with Shopify/e-commerce
Experience with email marketing
Experience with paid digital advertising
Experience with graphic design
Experience with photography/video
Experience with pet-related businesses

Responsibilities

Plan and execute monthly sales and promotional campaigns.
Work with vendors to identify promotional opportunities, special offers, co-op programs and other marketing opportunities.
Coordinate promotional pricing, sale materials, signage and communication with our stores.
Manage and improve our social media presence and create content appropriate for today's platforms.
Create engaging photo, video and written content featuring our animals, products, stores and employees.
Photograph puppies and other animals and turn those photos and videos into engaging customer-facing content.
Help maintain and merchandise our new Shopify website, including product imagery, descriptions, promotions and other customer-facing content.
Plan and execute email marketing and loyalty/customer marketing initiatives.
Manage Google Business Profiles and assist with online reputation and customer-review initiatives.
Coordinate store events, adoption events, community outreach and sponsorships.
Develop seasonal and holiday campaigns.
Create or coordinate graphic design for digital and in-store marketing.
Coordinate vendor end cap promotions and other in-store marketing programs.
Support paid digital advertising, including Google and Meta campaigns.
Track marketing performance and help us better understand what is actually driving customer engagement and sales.
Look critically at existing marketing practices and help us determine what should be improved, automated, replaced or eliminated.