Marketing Manager

Charlotte's Coffee House•Dubuque, IA

2d•Onsite

About The Position

Charlotte’s Coffee House is seeking a strategic and creative Marketing Manager to lead brand awareness, customer engagement, and marketing execution across all locations. This role is responsible for developing and implementing marketing initiatives that drive traffic, strengthen community presence, and support business growth. The Marketing Manager will collaborate closely with leadership and café teams to ensure brand consistency, effective promotion, and measurable marketing impact. At Charlotte’s Coffee House, we believe great marketing builds genuine connections. If you’re a creative, organized, and results-driven marketer who is passionate about storytelling, community, and brand growth, we’d love to have you join our team and help shape the future of Charlotte’s Coffee House.

Requirements

Proven experience in marketing, branding, or communications, preferably in retail, hospitality, or food & beverage
Strong organizational, communication, and project management skills
Creative thinker with the ability to balance strategy and execution
Comfortable managing multiple initiatives in a fast-paced environment
Proficiency with social media platforms, basic analytics, and marketing tools
Ability to work collaboratively while also owning initiatives independently

Responsibilities

Develop and execute marketing strategies that align with Charlotte’s Coffee House’s brand, values, and business goals, including seasonal campaigns, product launches, and community initiatives.
Oversee social media presence, website updates, and digital content, ensuring consistent messaging, visual identity, and engagement across platforms.
Plan and coordinate local marketing efforts, including events, partnerships, promotions, and sponsorships, to increase foot traffic and strengthen community relationships.
Create or manage the creation of marketing materials, including graphics, signage, email campaigns, menus, and promotional assets, ensuring brand standards are upheld.
Monitor marketing performance metrics (engagement, traffic, conversions, ROI) and provide regular insights and recommendations to leadership.
Partner with leadership, café managers, and external vendors to align marketing efforts with operational needs, promotions, and growth initiatives.