Marketing Manager (Santa Fe)

Ojo Spa Resorts•La Cienega, NM

1h•Onsite

About The Position

Are you ready to take your career to the next level in a serene oasis? Look no further! Ojo Santa Fe Spa Resort, located in the picturesque Santa Fe, New Mexico, is seeking Marketing Manager to join our diverse and inclusive team. Why choose Ojo Santa Fe Spa Resort? We're not just your average resort. Our luxurious and tranquil retreat offers a range of accommodations, including spacious rooms, suites, and casitas. Our resort is renowned for its spring-fed waters, known for their respite and healing properties, providing a unique wellness experience for our guests. What sets us apart? We are dedicated to gracious hospitality, learning, and teamwork. Our commitment is to creating exceptional experiences for both our guests and our employees. We offer competitive compensation and cultivate a supportive, positive work environment where everyone can thrive. Our culture is rooted in authenticity, diversity, excellence, gratitude, happiness, integrity, mindfulness, respect, and teamwork. Join us in our mission of providing genuinely gracious hospitality while stewarding and sharing sacred springs. POSITION DESCRIPTION The Marketing Manager serves as the strategic leader of Ojo Spa Resorts' marketing and retail departments. Through collaboration with key members of the leadership team including Owners, Managing Director, Property General Managers, OSR-level Directors and Managers, and Property Department Managers this role is responsible for defining and executing strategies that elevate the Ojo brand, enhance visibility, drive revenue growth, and improve guest and employee satisfaction – while ensuring alignment with Ojo’s Promise, Mission and Core Values. By integrating with cross-functional teams and fostering a collaborative culture, this position is responsible for proposing and developing comprehensive marketing strategies, brand standards, and training protocols and materials, as well as championing innovative strategies that support Ojo’s long-term business goals and operational excellence, helping to ensure the consistent delivery of high-quality brand experiences. The Marketing Manager emphasizes the importance of strategic collaboration and oversight of all OSR assets to ensure brand alignment, further positioning Ojo Spa Resorts as an industry leader. The incumbent is responsible for modeling and acting in accordance with Ojo Caliente Holdings, Inc. (OCHI) Core Values; Accountability, Authenticity, Diversity, Excellence, Gratitude, Happiness, Integrity, Mindfulness, Respect and Teamwork

Requirements

Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field.
Minimum of 5 years of experience in marketing, brand management, or operations within the hospitality industry, with at least 3 years in leadership role.
Proven experience in leading cross-functional teams and fostering a collaborative, innovative, and accountable culture.
Strong ability to develop and implement marketing strategies that align with business goals and brand vision.
Ability to create and implement guest experience strategies that drive satisfaction and loyalty.
Experience in analyzing financial data and market trends to develop strategies that improve profitability and revenue growth.
Excellent verbal, written, and interpersonal communication skills with the ability to effectively communicate and collaborate with leadership and teams at all levels.
Strong analytical skills with the ability to identify problems, develop creative solutions, and execute action plans.
Ability to work a flexible schedule, including days, nights, weekends, and holidays, as required by the needs of the business.
Ability to stand for extended periods, sit, reach, bend, kneel, stoop, climb, and push/pull/lift items weighing up to 40 pounds or more.
Ability to perform tasks requiring manual dexterity, auditory focus, and visual attention.
Comfortable working outdoors and navigating uneven ground, diverse terrain, and stairs in unpredictable weather conditions.
Ability to manage multiple priorities and adjust quickly to changing needs and circumstances.
Required to be CPR/AED certified (company pays for certification).

Nice To Haves

Relevant certifications in marketing, brand management, or hospitality (preferred but not required).

Responsibilities

Monitor and analyze market trends, guest feedback, and financial performance to help drive revenue and profitability across all departments.
Track and evaluate sales, occupancy rates, and departmental financials to ensure alignment with budgetary goals.
Propose and support strategic initiatives that improve performance, reduce costs, and optimize resource utilization.
Partner with property GMs and Owners to develop rate strategies, marketing budgets and expenses while meeting revenue targets.
Uphold and evolve the Ojo Spa Resorts brand vision and ensure consistent implementation across both locations.
Work collaboratively with property and department leaders to develop strategies and programs that utilize best practices and align with overall business objectives.
Communicate clear goals to cross-functional teams, ensuring alignment with guest and team satisfaction priorities.
Lead the planning and execution of marketing campaigns, partnerships, and guest service programs that reinforce brand identity.
Regularly review guest feedback to identify trends and areas for improvement, to help create and implement corrective action plans where necessary.
Act as a visible presence within the resorts, interacting with staff and guests to understand their needs and enhance satisfaction.
Support GMs with ongoing oversight of service delivery ensuring that all guest touchpoints exceed expectations.
Foster a culture of innovation, collaboration, and accountability through regular communication and engagement initiatives.
Design programs that empower employees to deliver exceptional service and align with brand standards.
Aid GMs and Human Resources in the development of service performance expectations, coaching, mentorship, and professional development programs.
Oversee retail environments at both resorts (staff, merchandising, products, etc.).

Benefits

Mission based company with values you can trust
Medical, Dental, Vision, generous 401k (with employer match) after applicable waiting periods
Employee Assistance Program (EAP)
Paid Sick Time
Paid Time Off
Ongoing training to build critical skills for current and future roles
Numerous Growth & Developmental Opportunities
Competitive Compensation
Discounted Employee Lunch
Free Lunch/Dinner on Thanksgiving & Christmas
Employee Appreciation Lunches
Above and Beyond Awards - Ojo Bucks for eligible employees
Soak in the Springs for FREE (Monday - Thursday). Free to employee and one guest (over age 13)
40% off Spa Treatments (includes private pools and private Ojitos)
40% off at the Restaurants
20% off at the Gift Shops
Discounted Lodging Rate
Hiking Trails
Ojo Santa Fe: Gym, Puppy Patch, Chicken Chat & Birthday Ojo Bucks Vouchers
Ojo Caliente: Yoga Workshops (if space available) & Monthly Birthday Treats