Marketing Manager with Manufacturing Experience

G. W. BECKER INC.•Hermitage, PA

2d•Onsite

About The Position

G.W. Becker, Inc. is seeking a dynamic and experienced Marketing Manager who can also act as a brand ambassador, to coordinate and drive our marketing initiatives throughout North America. The ideal candidate will create compelling materials that effectively represent G.W. Becker, Inc. and our range of products and services, encompassing graphics, promotional content, fact sheets, blogs, and other marketing collateral. This role is crucial in implementing marketing and sales strategies to facilitate the growth and expansion of our offerings.

Requirements

Proficient in Microsoft Office Suite, Adobe Design (or similar), WordPress, Salesforce, and HubSpot.
Minimum of 5 years of marketing/sales experience, including 5 years in management with a focus on highly engineered products, preferably within the Electric Overhead Traveling (EOT) Bridge Crane or material handling equipment sector in an industrial environment.
Proven track record of successfully developing and implementing effective marketing and sales strategies, plans, forecasts, and budgets.
Capable of creating and managing budgets efficiently.
Strong organizational skills to adapt and optimize processes for market conditions and customer needs.
Excellent interpersonal skills for building collaborative partnerships with complex organizations.
Demonstrates high ethical standards and integrity in all professional interactions.
Cooperative team player who thrives in a collaborative environment.
Detail-oriented and persistent, maintaining focus on long-term goals amidst day-to-day challenges.
Exceptional analytical and reasoning abilities, showcasing sound judgment and articulate communication skills, both formally and informally.
Innovative and open-minded, willing to explore and advocate for fresh perspectives on opportunities and challenges.
Must possess a valid driver’s license, a safe driving record, and reliable transportation.
Must be able to pass a drug screen and background check.

Responsibilities

Develop and lead the G.W. Becker Marketing Plan.
Oversee the design, maintenance, and optimization of the G.W. Becker website, ensuring strong SEO performance.
Drive website activities by executing design and strategy initiatives.
Manage industry affiliations and memberships to enhance market presence.
Coordinate and support tradeshow activities including preparation, registration, cost tracking, event support, booth layouts, giveaways, lead management, and post-event analysis.
Create and produce promotional materials such as brochures, advertisements, directories, sample cards, and packaging.
Assist the Sales team with the development of GWBI Qualification Proposals as needed.
Maintain the Content Calendar to align with all content initiatives.
Manage both digital and print advertising campaigns to enhance brand visibility.
Develop and implement effective sales training tools and processes.
Foster strong relationships with key vendors, customers, and accounts to stay ahead of market trends and challenges.
Provide strategic advice to the sales manager on market directions, competitor analysis, and technology trends.
Confirm, communicate, and implement updates to sales strategies across markets.
Conduct ongoing analysis and reporting on competitor/customer intelligence, market trends, and potential new customer targets.
Utilize internet research to identify leads and new business opportunities.
Create sales materials and tools, including press releases and public relations content.
Cultivate relationships within print advertising and manage submissions of relevant articles and advertisements to further promote GWBI.