Marketing & Guest Experience Manager

Marriott • San Juan, PR

11h • $50,000 - $65,000

About The Position

The Marketing & Guest Experience Manager serves as Alma’s operational marketing lead and executional bridge, translating the Fractional CMO’s strategic direction into high-impact campaigns that drive measurable results. This role oversees the entire guest lifecycle—from pre-arrival through post-stay—ensuring brand consistency, revenue optimization, and exceptional experiences across Rooms and Food & Beverage. The position manages marketing execution, CRM and loyalty programs, campaign project management, analytics, and cross-functional coordination. Level and seniority will be determined during the interview process.

Requirements

• Bachelor’s degree in Marketing, Hospitality Management, Communications, or related field
• 4–6 years of progressive marketing experience, with at least 2 years in hotel/hospitality
• Proven experience executing integrated marketing campaigns
• Understanding of hotel operations (Rooms Division & F&B)
• CRM management experience (Revinate strongly preferred)
• Bilingual (English required, Spanish fluency required)
• Revinate CRM, StayNTouch PMS, Whistle Guest Messaging
• Google Analytics & Tag Manager, social media analytics
• Revenue management tools (Duetto, SynXis, TripTease)
• Agency coordination for content, paid media, and creative assets
• Strong project management, multitasking, and organizational skills
• Data-driven and analytical mindset
• Excellent communication and cross-functional collaboration
• Leadership skills to mentor junior team members
• Self-starter with adaptability in a fast-paced environment

Nice To Haves

• Boutique, lifestyle, or luxury hotel experience preferred

Responsibilities

• Execute marketing campaigns from planning to analysis
• Manage the full guest lifecycle: pre-arrival, on-property engagement, post-stay communications
• Oversee CRM segmentation, automated workflows, email campaigns, and loyalty initiatives
• Lead F&B marketing programs, local partnerships, and community engagement
• Coordinate seasonal packages, promotions, and revenue-focused campaigns with Revenue Management
• Track performance metrics and ROI, manage budgets, vendors, and agency deliverables
• Serve as liaison to Operations, Front Office, and F&B to ensure campaign readiness
• Supervise Social Media & Content Coordinator, ensuring brand consistency and campaign alignment
• Support website optimization and direct booking initiatives

Benefits

• 15 days of vacation per year
• 12 sick days
• 100% employee coverage under our medical plan
• parking
• a $50/month phone allowance
• a birthday day off with a $50 bonus
• holidays with a compensatory day off
• benefits at our restaurants and within the hotel
• Once the transition to Marriott is completed, the employee will also receive all applicable Marriott benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level