Marketing Manager - Aspen Grove

Brigham Young University•Provo, UT

About The Position

As the flagship higher education institution of The Church of Jesus Christ of Latter-day Saints, Brigham Young University (BYU) strives to be among the exceptional universities in the world. At BYU, we are devoted to our faith and to our students. We take an active role in the University's Mission: "To assist individuals in their quest for perfection and eternal life.” Our unique mission, deeply rooted in the Gospel of Jesus Christ, provides countless ways to serve and make an impact. This, along with our remarkable culture of belonging, weekly devotionals, and endless opportunities for learning and growth—all situated within a beautiful and historic campus—make it hard to imagine a more inspiring place to work. Brigham Young University strongly prefers to hire faithful members of The Church of Jesus Christ of Latter-day Saints. The last day to submit an application for this position is, April 19 by 11:59pm MST. Marketing Manager – Aspen Grove The marketing/engagement manager is responsible for developing and overseeing the creation, implementation and execution of strategic marketing plans for BYU Aspen Grove properties in an effort to meet consumer needs and maximize revenue. This position also oversees the student staff experience from marketing efforts to recruit staff to student experience through the duration of their employment. The manager evaluates results of various marketing campaigns, and spearheads market research efforts. This position is responsible for promotional messaging and products, including distribution across various media platforms, and ensures a good return on investment in marketing activities.

Requirements

A firm commitment to the mission of BYU.
Bachelor’s degree in business, marketing, advertising, communications, or another related field

Nice To Haves

Master’s degree in related field and two years of relevant business experience

Responsibilities

Develops and implements marketing campaigns to meet business targets
Directs sales team in contacting event planners in promoting conferences at Aspen Grove
Management of all promotional events, such as conference package showcases and Aspen Grove presence at relevant BYU or community events
Oversees the hiring process including events leading up to interviews and tracking applicant progress for student recruiting along with maintain recruiting relationships with relevant campus partners.
Oversees onboarding process including uniforms and housing and belonging activities and tracks progress of employee training and certifications
Oversees copywriting and content management for promotional messaging and Web Administration
Oversees Brand development and continuity with Aspen Grove Websites, social media content, uniforms, telecommunications, and guest apps
Oversees collection and interpretation of market research data including creation and maintenance of surveys
Seeks out new revenue sources
Responsible for planning and execution of student events with student committee and supported by full-time team

Benefits

401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4%
Excellent work-life balance: 13 paid holidays + 22 days paid vacation + 12 sick days, accrued annually
Employee assistance program, available to the employee and all members of their household
Tuition benefits for employees and eligible family members
Access to athletic facilities
Excellent medical/dental benefits
Short/long-term disability benefits
Paid parental and maternity leave
Wellness Program
Free on-campus parking
Free UTA passes for employees, spouses, and qualified dependents
Discounts at the BYU Store and for many events at BYU