Marketing Manager - Small Business

H&R Block • Kansas City, MO

2d

About The Position

As part of the Customer Marketing team, the Marketing Manager will deliver email and SMS marketing plans to retain prior clients, win back former clients and increase revenues for our Small Business (SMB) line of business. This position will manage and coordinate a subset of the marketing programs and be responsible for coordination and management of plan development, audience definition, creative development, approvals, quality assurance, reporting and analysis.
The Marketing Manager will collaborate closely with the Small Business Senior Email Marketing Manager and the Small Business Market Strategy Director to ensure email strategy flows through execution and stays aligned with business goals. In addition, this role will collaborate with the SMB business partners, other internal stakeholders and external agency partner where appropriate.
H&R Block’s small business team is described as a dedicated group of professionals who provide year-round support to small business owners through tax preparation, bookkeeping, payroll, and business formation services. They operate under the Block Advisors brand, which is a specialized division of H&R Block focused on small business needs. Our mission is to help these entrepreneurs grow their businesses, streamline their operations, and feel confident in their financial decisions. As an extension of the Small Business team, you’ll have the opportunity to develop your skills, build your career, and make a measurable impact on the success of small businesses across the country. This role will play a critical part in the growth of our Small Business products across tax, bookkeeping, payroll, and business formation.

Requirements

• Bachelor’s degree in marketing, business, or other related field or an equivalent combination of education and experience
• 3-5 years of experience in email marketing, CRM, or a related field
• Strong communicator with exceptional project management skills, who thrives in a collaborative environment and has the ability to work effectively with cross-functional teams
• Motivated individual who consistently takes initiative and proactively seeks out opportunities to add value beyond core responsibilities
• Demonstrated analytical and problem-solving skills, use of data to drive decision-making, and crafting data into a meaningful channel-level story
• Proficiency in MS Word, Excel, and PowerPoint

Nice To Haves

• Creative thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences
• Experience using Tableau, Salesforce Marketing Cloud and Adobe Journey Optimizer
• Familiarity with Small Business audiences and franchised, multi-unit retail services

Responsibilities

• Assist in Small Business email marketing including campaign development, segmentation, automation, A/B testing, and performance analysis.
• Regularly analyze performance data such as open rates, click-through rates, and conversions to identify opportunities to enhance personalization, targeting, and customer journey optimization.
• Collaborate and communicate with agency and internal teams to create a high level of awareness of marketing programs, strategic alignment and successful execution.
• Leverage first-party data to create targeted, dynamic content that drives engagement and conversions.
• Develop clear, actionable briefs outlining campaign details, goals, target audience, and KPIs.
• Stay up to date with industry trends, new emerging technologies, and the competitive landscape.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level