Marketing Manager

GIRL SCOUTS OF GREATER ATLANTA INC•Mableton, GA

1d•$56,000

About The Position

The Marketing Manager will be responsible for developing and implementing comprehensive and multi-channel marketing plans for the Girl Scouts of Greater Atlanta’s products and programs. He/She will increase brand awareness and market penetration for Girl Scouts of Greater Atlanta programs by expanding the reach in existing customer segments and developing new consumer acquisition programs. He/She will work cross functionally to drive internal and external communications, facilitate promotions, and maximize ROI through qualitative and quantitative research, sales and trend analysis and an in-depth understanding of consumer insights. As a member of the Marketing and Communications Department, the Marketing Manager reports to the Director of Marketing. The Marketing Manager must be highly motivated, hands-on, self-directed, creative, enthusiastic, and possess a positive can-do attitude. Must enjoy working in a collaborative, high-pressure, fast-paced, and deadline-oriented environment. This position also requires superior project management skills, seasoned decision-making—with the ability to anticipate needs and escalate concerns maturely, deliver exceptional customer service, support a wide-range of projects and activities while consistently producing product of the highest-quality.

Requirements

5 years of successful strategic brand and program marketing and communications experience
Bachelors’ Degree in Marketing or related field
Experience in project management process from concept through execution
Experience in managing toward membership, participant or fundraising goals
Strong research skills
Uses marketing and communications best practices to solve difficult problems in imaginative ways
Excellent oral and presentation communications skills
Strong writing skills, able to quickly create content in multiple styles for print or digital media, including articles, collateral, video scripts, interviews, and more.
Strong organizational, proofreading and editing skills
Strong problem solving abilities
Advanced computer skills and proficiency in Microsoft Office suite of products—including Outlook, Word, Excel and Power Point, as well as proficient Internet research skills
Ability to function with limited supervision
Strong attention to detail
Experienced in branding, collateral development and video production
Must be comfortable dialoguing with executive-level management
Excellent time-management skills
Should have a good understanding of the creative process and be able to work well with a graphics team
Must be comfortable working with youth, volunteers and parents
Collaborative work style
Unquestionable ethics and integrity
Must have a strong portfolio that demonstrates experience
10% travel nationally and within 34 County Service Area
Must successfully complete an MVR, credit and criminal background check

Nice To Haves

Spanish Language Fluency a Plus
Must be comfortable working on-call during nights and evenings and working some evenings and weekends
Agency and/or non-profit experience a plus

Responsibilities

Develops and manages internal and external marketing campaigns and projects for Girl Scouts of Greater Atlanta Council
Coordinate production of print and web materials including direct mail, brochures, landing pages, donor materials and other collateral by working with graphic or web designers and printers
Write and coordinate email blasts to members, donors and community at large
Lead efforts to develop and execute customer lead generation and pipeline growth, including members and donors
Stay abreast of the competitive landscape, environmental impacts and consumer behaviors
Identifies current and emerging trends and integrate into applicable strategies
Monitors progress to goals and objectives through regular status reporting
Manages intricate and high-visibility projects and strategic partnerships
Develops strong relationships with Girl Scout network and key partners
Use data, including surveys, focus groups, polls and other primary and secondary methods to assess communication effectiveness.
Works with Marketing Department to create and maintain communications and production calendars and project timelines
Executes additional duties as assigned