Marketing Manager

Johnstone Supply, The Balsan Group • Downingtown, PA

3d • Onsite

About The Position

We’re seeking a Marketing Manager to plan and execute marketing initiatives across digital, print, and in-branch channels. This role combines strategy, hands-on execution, and collaboration with Sales, Branch Operations, vendors, and contractor customers to drive measurable results.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (required)
• B2B marketing experience; multi-location or franchise experience preferred
• Strong organizational, analytical, and communication skills
• Ability to manage multiple projects and work cross-functionally

Nice To Haves

• B2B marketing experience; multi-location or franchise experience preferred

Responsibilities

• Plan, execute, and track omni-channel campaigns (email, digital ads, in-branch promotions, events)
• Manage marketing platforms such as Bloomreach, Zoho, SOCi, and WordPress
• Create and manage marketing collateral, content, and contractor-facing communications
• Support branch sales teams with local promotions and lead generation tools
• Manage website updates, landing pages, SEO, and campaign analytics
• Track vendor co-op marketing funds and ensure compliance
• Collaborate with the Johnstone Supply corporate marketing team
• Provide marketing guidance to contractor customers

What This Job Offers

• Job Type: Full-time
• Career Level: Manager