Marketing Manager

Urrly • New York, NY

15h • Remote

About The Position

This Marketing Manager role focuses on owning full-funnel marketing with a primary goal of reducing Customer Acquisition Cost (CAC) rather than simply increasing spend. The position involves leading direct-to-consumer (D2C) campaigns, hands-on management of Google Ads, overseeing website content and SEO improvements, and creating high-quality content. The manager will also be responsible for vendor management, including PR, design, and web agencies, and executing press releases, newsletters, and conferences. A key aspect of the role is tracking and reporting on CAC, Cost Per Lead (CPL), and revenue generated from marketing efforts. This is a full-time position with standard business hours, offering a base pay of $100,000–$120,000. The role provides high ownership and significant impact, driving revenue and building brand awareness, with potential for growth into team leadership as the marketing function expands. Urrly, the hiring company, emphasizes a fair and objective hiring process, utilizing AI to evaluate candidates based solely on job-related factors like skills, certifications, and experience.

Requirements

• 5+ years total experience
• 2+ years in marketing
• Hands-on Google Ads experience (required)
• Strong writing skills (clear, publish-ready)
• Email automation experience
• Vendor management experience
• Uses AI tools (ChatGPT, Claude) in workflows

Nice To Haves

• Healthcare, pharma, or health-related experience
• Startup or early-stage company experience
• MBA

Responsibilities

• Lead D2C campaigns (reduce CAC, not just increase spend)
• Run Google Ads hands-on (daily optimizations)
• Own website content + SEO improvements
• Write high-quality content (minimal edits needed)
• Manage vendors (PR, design, web agencies)
• Execute press releases, newsletters, conferences
• Track CAC, CPL, revenue from marketing

Benefits

• Medical, dental, vision
• 401(k)
• PTO + company holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed