Marketing Manager

Wolverine Building Group • Grand Rapids, MI

47d

About The Position

We are excited that you are thinking about taking the next steps of your career at Wolverine Building Group and joining us to positively impact people and communities. Wolverine Building Group is recognized nationally as a leader in the construction industry. We specialize in industrial, multi-unit residential, healthcare, office, retail, and restaurant construction. We're proud to be nationally recognized as one of the "Best and Brightest Companies to Work For."

We are seeking an experienced, hands-on B2B Marketing Manager to execute and optimize integrated marketing initiatives that directly support business development and revenue growth.

This role owns B2B marketing/sales campaign execution end-to-end, from messaging development and copywriting through CRM workflow architecture, launch, reporting, and optimization. While overall marketing strategy is led by the Marketing Director and sales strategy is created in partnership with Sales Operational leaders, this position plays a key role in translating strategy into actionable campaign plans, refining audience targeting, and contributing data-driven insights that shape future direction. This is an opportunity for a marketer who enjoys building scalable programs, improving infrastructure, and driving measurable impact through strong execution.

Requirements

• 7+ years of B2B marketing experience with strong campaign ownership
• Experience building workflows, segmentation strategies, lead nurturing programs, and performance reporting
• Proven experience executing multi-channel campaigns from concept through optimization
• Strong copywriting and content development capabilities
• Hands-on experience with CRM and marketing automation platforms; prior Salesforce or HubSpot experience preferred
• Familiarity with lifecycle marketing and marketing-to-sales handoffs
• Analytical mindset with the ability to translate data into action
• Comfortable leveraging AI tools to enhance productivity and campaign execution
• Experience supporting business development or sales teams required

Nice To Haves

• Commercial construction or related project-based B2B industry experience preferred

Responsibilities

• Develop and execute account-based marketing programs that drive engagement across priority accounts, key stakeholders, and active opportunities
• Lead account data enrichment and segmentation initiatives to support account prioritization and targeting strategy
• Partner closely with business development to align marketing initiatives with growth objectives
• Build, manage, and optimize CRM workflows , including lifecycle stages, segmentation logic, lead scoring, and automation
• Measure and report on marketing influence across account engagement, opportunity creation, and pipeline progression
• Translate market segment priorities and growth objectives into structured campaign plans and outreach strategies
• Present campaign performance insights and recommendations to marketing and business development stakeholders
• Continuously refine marketing processes to improve scalability, reporting accuracy, and marketing-to-sales alignment
• Leverage AI and emerging marketing technologies to improve efficiency, content development, and campaign performance
• Execute integrated B2B marketing campaigns across email, digital, and targeted channels
• Develop campaign messaging and write compelling copy for emails, landing pages, case studies, and other marketing collateral
• Manage email deployment, testing, and performance tracking

Benefits

• Low-cost medical insurance options, including a HDHP with HSA match
• Dental, vision, basic life, voluntary life, short- and long-term disability insurance
• 401(k) retirement plan with generous employer match
• Company holidays, parental leave, and paid time off
• Profit-sharing / performance-based bonus
• Personal growth opportunities through training and education; tuition reimbursement
• Opportunities to engage in community involvement and paid volunteer time

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed