Marketing Manager

Pyramid Global Hospitality•Saint Michaels, MD

1d•$60,000 - $65,000

About The Position

The Marketing Manager at Inn at Perry Cabin leads the coordination and execution of the property’s marketing initiatives, working closely with agency partners, corporate teams, and on-property departments. This role supports brand consistency, content accuracy, and the timely rollout of campaigns that promote the Inn’s luxury coastal experiences. You manage the property’s marketing calendar and serve as the primary liaison with external partners, including web, digital, SEO, and public relations agencies. You originate and schedule email campaigns through CRM platforms such as Revinate, maintain and update website content, and work with SEO partners to keep content aligned with search strategy. In partnership with the PR agency, you coordinate media FAMs, influencer visits, and on-property photo or video shoots. You also handle direct media inquiries, assist with partnership opportunities, and help showcase the Inn through thoughtful, well-organized experiences. This role works closely with sales, revenue management, operations, and corporate marketing teams to keep messaging consistent with the Inn’s refined coastal voice. You manage creative assets, support collateral development, and maintain brand standards across all guest touchpoints.

Requirements

College degree in marketing, communications, hospitality, or a related field preferred, or equivalent work experience.
Strong proficiency with computers, business applications, and social media platforms.
Excellent verbal and written communication skills.
Proficiency in Microsoft PowerPoint and Excel.
Ability to communicate clearly in English with guests, vendors, and team members.
Ability to deliver friendly, efficient, and courteous serviceStrong organizational skills with the ability to manage multiple projects and deadlines.
Ability to analyze reports and prepare clear written communications.
Comfortable accessing, inputting, and retrieving information from computer systems.
Ability to work independently and exercise sound judgment in daily operations.
Able to work under pressure while remaining organized, self-motivated, and collaborative.
Positive, professional attitude and strong interpersonal skills.
Ability to complete work in a timely, accurate, and thorough manner.
Ability to work effectively with senior leadership, colleagues, vendors, and partners.
Understanding of the luxury hotel environment and guest expectations.
Regularly required to stand, walk, talk, and hear.
Frequently required to use hands to handle objects and operate office equipment.
May be required to sit, climb, balance, stoop, kneel, or crouch.
Requires manual dexterity sufficient to operate standard office equipment.
Must have normal range of hearing and vision.
Must be able to lift and carry up to 30 pounds as needed.
Ability to resolve problems, manage conflict, and make effective decisions under pressure.

Nice To Haves

Background working with or within a creative or digital agency is a plus.
Experience with design and content platforms such as Adobe InDesign, Adobe Illustrator, WordPress, and Canva preferred.
Knowledge of St. Michaels and the surrounding Eastern Shore area preferred.

Responsibilities

Media relations
Serve as the primary on-property contact for all media inquiries, whether received directly, through the PR agency, or via tourism offices and partner organizations.
Coordinate all media outreach and activities with the Director of Sales and Marketing and the PR agency.
Plan and organize media visits, including detailed itineraries, confirmations, amenities, and internal communication for both individual journalists and group FAMs.
Escort and host media during site tours, meals, activities, and interviews, as directed by the Director of Sales and Marketing.
Coordinate internal departments (rooms, culinary, spa, golf, sailing, etc.) to support media schedules and deliver a smooth, on-brand experience.
Track media visits, coverage, and follow-up needs, and share recaps with the Director of Sales and Marketing and PR agency.
Website Management
Manage the property website in partnership with the Director of Sales and Marketing Create and publish new pages as needed for packages, seasonal offers, events, and experiences.
Update site content, imagery, and links to keep all information current, accurate, and on brand.
Produce and publish monthly blog content that highlights seasonal experiences, local partnerships, and property updates.
Coordinate with the web agency on technical updates, enhancements, and site performance needs.
Work with SEO partners to align on-page content with search strategy and keyword priorities.
Review the website regularly to identify outdated content, broken links, or user experience issues, and coordinate corrections.
Package Development
Work with the Director of Sales and Marketing to develop, load, and launch new and innovative packages.
Coordinate package content, imagery, and positioning across the website and all guest communication channels.
Update or retire packages based on seasonality, pace, and business needs.
E-Marketing
Create and manage all web communications within the Revinate database, including confirmation emails, pre-arrival messages, and reminder communications.
Maintain and update all email databases monthly to keep lists accurate and current.
Produce and distribute weekly and monthly communications to arriving guests, including the “Inn the Know” pre-arrival message.
Develop and send newsletters, promotions, and seasonal updates to the subscriber database, highlighting property offers and local events in St. Michaels.
Oversee all group marketing opportunities with Benchmark Hotels and Resorts and Preferred Hotel Group including submissions, promotions, and required updates.
Property Marketing, Collateral, and Community Relations
Manage on-property collateral, including the resort brochure and seasonal trifolds, in partnership with the Director of Sales and Marketing.
Oversee in-room messaging and marketing on guest room TVs.
Maintain and update content within the property app platforms, including NextGen and SONIFI.
Assist the Director of Sales and Marketing with the creation of print advertising.
Coordinate all photography requests in accordance with the property’s SOP.
Represent the Inn in the local community through organizations such as the Rotary and Chamber of Commerce.
Coordinate participation in tourism, charitable, and community events that promote the Inn.
Manage donation requests in partnership with the Director of Sales and Marketing.
Maintain all Inn memberships and keep listings current on partner and association websites.
Manage the property’s online media gallery and internal image libraries.
Fulfill photo requests from media, partners, and staff.
Upload and organize new photography as it becomes available.
Serve as the on-property photographer for basic digital needs, using the supplied camera.