Marketing Manager

Premier Staffing Solution•Cold Spring, KY

28d

About The Position

Job Description Job Requirements Key Responsibilities: Strategic Marketing Execution Develop, implement and own annual marketing plans and budget aligned with company goals and customer needs, ensuring efficient allocation of resources for maximum ROI. Serve as the company's Brand Ambassador by setting, approving and maintaining internal and external brand standards. Manage and optimize campaigns for new product introductions using the company's PIM system and digital marketing tools. Create, distribute, and manage content across various formats—web, print, email, video—to support brand consistency and sales enablement. Lead social media, advertising strategies to improve brand awareness. Lead Management & CRM Oversight Own lead generation and lead flow processes within the company CRM platform. Ensure all leads are accurately captured, tracked, and nurtured through marketing automation tools. Monitor lead engagement, report on campaign performance, and continuously optimize for conversion. Marketing Calendar, Website & Intranet Management Lead and maintain a comprehensive company-wide marketing calendar to coordinate product launches, campaigns, training, events, and communications. Ensure key stakeholders are aligned on marketing timelines and deliverables. Responsible for updating and maintaining company's website content. Manage the company intranet, maintaining up-to-date content, resources, and news to foster internal communication and employee engagement. Cross-Functional Collaboration Work closely with Product Management to support new product introductions with compelling messaging and content. Partner with Account Managers and Customer Service to understand customer needs and tailor campaigns accordingly. Support co-branded marketing and promotions for key customers and distribution partners. Digital Training (Auveco University) Manage the strategy, content development, and engagement of Auveco University, the company's digital LMS. Partner with internal experts to ensure the training library is relevant, high quality, and aligned with business priorities. Track usage, completion rates, and user feedback to continuously improve the platform. Trade Show & Event Management Lead the planning and execution of national and customer trade shows, including logistics, booth design, promotional materials, and lead capture strategy. Coordinate pre-show marketing and post-show follow-up through CRM and sales teams. Key Performance Indicators (KPIs): Number and quality of marketing-qualified leads (MQLs) and follow-up conversion rate. Timeliness, visibility, and cross-functional usage of the marketing calendar. Engagement and utilization metrics for Auveco University and the company intranet. On-time execution of product launches and marketing campaigns as measured by New Sales Ratio (NSR) Trade show effectiveness measured by lead volume, cost-per-lead, and ROI. Timely content updates in the PIM and intranet systems.

Responsibilities

Strategic Marketing Execution
Develop, implement and own annual marketing plans and budget aligned with company goals and customer needs, ensuring efficient allocation of resources for maximum ROI.
Serve as the company's Brand Ambassador by setting, approving and maintaining internal and external brand standards.
Manage and optimize campaigns for new product introductions using the company's PIM system and digital marketing tools.
Create, distribute, and manage content across various formats—web, print, email, video—to support brand consistency and sales enablement.
Lead social media, advertising strategies to improve brand awareness.
Lead Management & CRM Oversight
Own lead generation and lead flow processes within the company CRM platform.
Ensure all leads are accurately captured, tracked, and nurtured through marketing automation tools.
Monitor lead engagement, report on campaign performance, and continuously optimize for conversion.
Marketing Calendar, Website & Intranet Management
Lead and maintain a comprehensive company-wide marketing calendar to coordinate product launches, campaigns, training, events, and communications.
Ensure key stakeholders are aligned on marketing timelines and deliverables.
Responsible for updating and maintaining company's website content.
Manage the company intranet, maintaining up-to-date content, resources, and news to foster internal communication and employee engagement.
Cross-Functional Collaboration
Work closely with Product Management to support new product introductions with compelling messaging and content.
Partner with Account Managers and Customer Service to understand customer needs and tailor campaigns accordingly.
Support co-branded marketing and promotions for key customers and distribution partners.
Digital Training (Auveco University)
Manage the strategy, content development, and engagement of Auveco University, the company's digital LMS.
Partner with internal experts to ensure the training library is relevant, high quality, and aligned with business priorities.
Track usage, completion rates, and user feedback to continuously improve the platform.
Trade Show & Event Management
Lead the planning and execution of national and customer trade shows, including logistics, booth design, promotional materials, and lead capture strategy.
Coordinate pre-show marketing and post-show follow-up through CRM and sales teams.