Marketing Manager (Direct-to-Consumer)

PEAR Core Solutions, Inc.•Los Angeles, CA

24d•Onsite

About The Position

Riboli Family of San Antonio Winery is growing and seeking an experienced and passionate Direct-to-Consumer (DTC) Acquisition & Retention Manager. Our HQ is located near downtown Los Angeles, California and this is an in-house position. The ideal candidate will possess an analytical and data-driven approach toward our eCommerce sites. Plus, she/he must have expert knowledge of all business aspects relating to eCommerce and email marketing, a proven track record of sales growth while managing a 6-figure budget, and a self-motivated team builder role. This individual would oversee all our acquisition and retention management of our DTC e-com websites for our wine brands including two wine clubs.

Requirements

3+ years of experience managing media buying and email, preferably with experience in the DTC space, subscription services, or eCommerce
Experience as a self-motivator
Experience with CRM and Marketing Automation systems, as well as Google Analytics
Strong leadership skills with the ability to drive projects in a cross-functional org
Learning mindset with the ability to adapt and solve problems within a fast-paced environment
Ability to inform and influence decisions with strong communication skills
Ability to communicate data with storytelling
Commerce 7 (Willing to learn our DTC eCommerce system called Commerce 7)
Excel ( Highly proficient )

Nice To Haves

WordPress (Preferred)
Ship Station ( Preferred)
Mailchimp ( Preferred)

Responsibilities

Be responsible for the vision and execution of omnichannel media and email campaigns across various channels, including but not limited to paid search, paid social, organic social, affiliates, and email for both acquisition and retention
Define strategy and success KPIs, and drive campaigns to meet those goals
Engage with executive and senior management stakeholders to represent growth marketing including the presentation of media strategies, GTM plans and performance retrospectives
Oversee the performance marketing team and guide strategy with internal partners
Collaborate with leaders across cross-functional teams to support overall business objectives
Conceptualize, test, and optimize ad creative to improve campaign performance and scale campaigns
Partner with Finance team on demand planning, setting budgets, and modeling ROI forecasts for acquisition media mix
Scale up internal the acquisition and retention marketing team and provide mentorship and strategic guidance to direct reports
Identify new tactics to diversify the media mix across broad audiences and geographic opportunities
Help develop overall user acquisition roadmap and manage marketing budget
Manage trigger-based email programs to nurture and convert prospective and existing partnerships and work with the email marketing team for ongoing optimizations
Responsible for leading content strategy for ongoing campaigns – including monthly marketing emails provided to partners
Ensure a central source of truth for advanced attribution, analytics, and measurement
Lead the DTC eCommerce retail business including the development of short and long-term business plans, meeting operational metrics, delivering top and bottom-line sales goals, as well as managing day-to-day operations to exceed the company’s growth goals.
Manage all wine clubs on our direct-to-consumer channels
Lead measurement of all aspects of web analytics that qualify traffic, minimize purchase journey, increase average order values and ultimately increase conversion
Enhance the customer journey to improve understanding and ultimate attachment of service offerings, driving higher lifetime value of our direct customers.
In regard to Retention- our goal is to keep both customers and members engaged. Through email drip campaign for each of the following:
shells/cart abandoners
new customers
new members
inactive/passive churn members
reactivation
Set and deliver financial, volume, and market segment share objectives.
Lead the development of strategic multi-year customer-specific growth strategies
Implement & manage product listing program, including creating an SOP that guarantees the timely listing of products across all company ecommerce sites.
Develop and test strategies and roll out successful initiatives
Establish product assortment, placement, pricing strategies
Analyze data and insights to optimize tactics to adjust to business situations
Utilize previous management experience to lead the current team, and hire/train new members as growth dictates.
Work directly with senior management to discuss direct-to-consumer eCommerce strategies, including Sales, Brand, Creative, Content, and Customer Service departments.
Manage sales forecasts by providing weekly/monthly/quarterly estimates on sales projections and plans