Direct Marketing Manager
About The Position
Direct Marketing Manager Location: Fairview Heights, IL Type: Full-Time Who We Are Jacob Family Enterprises (including Jacob Sunrooms, Exteriors & Baths and Chesley Fence & Deck) is a family-owned, nationally ranked home improvement leader. We specialize in sunrooms, baths, siding, windows, fencing, decking, and more. Our reputation is built on integrity, exceptional service, and the lifelong customers we create by delivering on our promises— The Jacob Way . The Opportunity We are seeking an innovative, hands-on Direct Marketing Manager to build, develop, and lead our direct marketing programs. This is a true “player-coach” position for someone who thrives in the field, working shows, canvassing job sites, and generating leads, while also managing, training, and inspiring a high-performing marketing team. You will oversee all direct marketing efforts, including event marketing, canvassing programs, team development, and budget oversight. This role is critical to increasing appointment volume, boosting demo rates, and driving substantial revenue growth for the organization.
Requirements
- Proven experience in direct marketing, field marketing, event marketing, or lead-generation management.
- Demonstrated ability to hire, train, motivate, and coach a team in a fast-paced environment.
- A strong communicator with excellent organizational skills and the ability to manage a variable Wednesday–Sunday schedule.
- Outgoing, enthusiastic, and results-driven—someone who enjoys working with people and being “on the ground.”
- Comfortable working hands-on, including event setup, canvassing neighborhoods, and engaging with the public.
Responsibilities
- Develop and execute comprehensive direct marketing plans to strengthen brand visibility and generate high-quality leads.
- Hire, train, supervise, and mentor the direct marketing team while fostering a positive, energetic, high-performance culture.
- Serve as a top-performing marketer by actively working shows, events, and canvassing. Leading your team by example.
- Schedule, prepare, set up, work, and tear down all shows and events (approx. 50 annually).
- Canvass around active job sites to set appointments and promote company services.
- Ensure all event materials, supplies, and logistics are ready and executed professionally.
- Meet and exceed goals for appointment setting, demo rates, and cost-per-lead metrics.
- Maintain a 10% direct marketing cost budget for shows/events/canvassing (excludes company vehicle/gas).
- Track team performance, marketing expenses, and ROI; make recommendations to improve efficiency and impact.
- Build and scale your team as business needs grow.
- Contribute personally to lead generation and support team success.
- Support the organizational goal of generating $500,000 in revenue from direct marketing annually.
- Understand and communicate bonus structures to ensure clarity and motivation for direct marketers.
Benefits
- Medical, Dental, and Vision coverage
- Simple IRA with company matching funds
- Supportive, family-first culture with strong mission and values
- Flexible field-based schedule, typically Wednesday–Sunday, with Monday/Tuesday off.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
11-50 employees
