Associate, Direct-to-Consumer Marketing & Ecommerce

Macmillan•New York, NY

13d

About The Position

Macmillan is seeking a proactive, detail-oriented, and highly organized Associate, Direct-to-Consumer (D2C) Marketing & Ecommerce to support the daily operations and campaign execution of our growing D2C team within the Consumer Insights, Marketing & Analytics (CIMA) department. This role plays a key part in the execution of Macmillan's direct-to-consumer strategy—coordinating campaigns, managing content workflows, and supporting ecommerce and email marketing initiatives that connect readers directly with Macmillan books. The Associate will ensure campaigns are executed seamlessly across platforms, helping to drive visibility, engagement, and conversion. Reporting to the Director, Direct-to-Consumer Marketing & Ecommerce Strategy, this position serves as the operational hub of the team—partnering across marketing, and technology functions to keep projects on schedule and aligned with broader campaign goals. The ideal candidate is a strong project coordinator with exceptional attention to detail, a collaborative spirit, and a passion for ecommerce, marketing, and digital operations. This is an excellent opportunity for a motivated early-career marketer to gain hands-on experience in conversion-driven marketing, campaign analytics, and ecommerce strategy at one of the world's leading publishing companies. The role offers direct exposure to Macmillan's most innovative marketing channels, including TikTok Shop and Fablelistik, Macmillan's line of limited edition and fine press books), and the opportunity to learn from experienced marketers, contribute to high-impact campaigns, and grow within a collaborative, book-loving environment.

Requirements

1-2 years of experience in marketing, ecommerce, digital content, or campaign operations, ideally in publishing, media, or consumer marketing.
Interest in ecommerce, digital marketing, and audience engagement, with a passion for connecting readers to the books and content they love.
Excellent organizational skills and attention to detail, with experience managing calendars, timelines, and multi-step workflows.
Proficiency with ESP and CRM platforms (HubSpot, Klaviyo, Mailchimp), ecommerce platforms (Shopify), and social commerce (Meta Shop, TikTok Shop), analytics/reporting tools (Google Analytics, Power Bi)
Strong written and verbal communication skills, with the ability to coordinate effectively across teams and stakeholders.
A data-informed mindset with curiosity for campaign performance, consumer behavior, and digital conversion tactics.
Ability to manage multiple projects simultaneously and prioritize effectively in a fast-paced, deadline-driven environment.
A proactive, solutions-oriented problem solver who thrives in collaborative, cross-functional settings and is eager to learn new tools and techniques within the AI and digital marketing space marketing techniques.
Proficiency in Microsoft Office and Google Workspace; familiarity with creative and tracking tools such as Photoshop, Canva, WordPress, and project management platforms.

Responsibilities

Provide day-to-day operational and project coordination support for the D2C Marketing & Ecommerce team, managing campaign workflows across ecommerce platforms, email marketing, and content production.
Support ecommerce operations by creating and updating product listings, setting up tracked links, coordinating pricing, and gathering assets from publisher teams, and ensuring listings and campaigns are optimized for accuracy and conversion.
Assist in the execution of email marketing campaigns in partnership with the Senior Manager, Email Marketing—including preparing content, assisting with QA and deployment, managing tracking links, and compiling campaign performance results.
Maintain and update centralized campaign calendars and content timelines for product launches, promotions, and newsletters to ensure alignment across corporate and publisher teams.
Compile and analyze campaign performance reports across ecommerce and email, surfacing key metrics and insights to inform ongoing testing and strategy.
Coordinate asset collection and delivery to ensure timely campaign execution and alignment with creative and brand standards.
Monitor ecommerce platforms and user experience to identify issues or optimization opportunities; coordinate resolutions and track customer service escalations.
Maintain documentation and internal tools, including process guides, campaign trackers, and platform how-tos, ensuring accuracy and accessibility for the broader team.
Contribute to campaign planning discussions by identifying workflow improvements, audience insights, or operational efficiencies based on data and observation.
Collaborate cross-functionally with other teams within CIMA, including Performance Marketing & Audience Development, Consumer Insights, and Social Media & Audience Growth, to ensure cohesive campaign execution and data sharing.