Marketing Manager - Discover Card Products (Hybrid)

Capital One • McLean, IL

25d • Hybrid

About The Position

Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an innovative Marketing Manager to drive acquisition marketing strategy for Discover card products. This individual will curate acquisitions experiences that meet the needs of the everyday consumer looking to access credit and earn rewards. This role will be responsible for translating audience insights into marketing optimizations, designing learning agendas and collaborating with partners to launch new tactics. The marketer will be a member of the Discover Acquisition Marketing team which is responsible for managing the product positioning for credit cards and developing acquisition journeys to help customers find the right product for their lifestyle. In this role, you will have the opportunity to take your marketing, technical and strategy skills to the next level.

Requirements

• Bachelor's Degree or Military Experience
• At least 5 years of experience in product marketing or multi-channel digital marketing
• At least 5 years of experience developing marketing test frameworks, driving optimization plans and strategy
• At least 5 years of experience managing marketing intent, partnering with creative and channel teams, and developing strategies and briefs

Nice To Haves

• Masters degree in marketing or business
• 2+ years of experience in marketing for financial services or another highly regulated industry
• 6+ years of experience driving optimization plans and creative strategy
• 6+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

Responsibilities

• Oversee development and execution of integrated, multi-channel (email, site, in-app messaging, etc) marketing campaigns on a national scale to drive customers to engage with credit card offerings and deliver a thoughtful communications experience through robust, always-on creative testing.
• Synthesize consumer research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing and business results
• Partner closely with business analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/testing strategies
• Translate and communicate business intent in a directive manner that partner teams can act on
• Serve as key marketing liaison and collaborate with cross-functional teams (business partners, creative teams, legal, compliance, etc) to provide strategic and tactical thought partnership to drive product consideration and conversion
• Partner with internal and external creative and marketing technology teams to build and scale marketing tactics and optimization to drive lifts in KPIs, particularly conversion metrics
• Write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels

Benefits

• comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
• performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)

What This Job Offers

• Job Type: Full-time
• Career Level: Manager