Marketing Manager

Brookfield Properties•Dallas, TX

10d•Onsite

About The Position

Under direction from the VP of Sales and Marketing, this position manages the overall marketing strategy, communications, campaign creative, model home merchandising, sales office experience, community amenity design, market research, and digital transformation efforts for assigned Brookfield Residential communities and neighborhoods. The Marketing Manager ensures the proper execution of the brand’s passion, integrity and community across all mediums and works to create the best places to call home for team members, partners and customers. This role drives lead generation, strong online and onsite traffic and monitors campaign performance analytics. The Marketing Manager will effectively work with and provide service to internal and external customers, share information and solicit input. This position will forge consensus to reach goals, actively participate in immediate work group by suggesting, listening and commenting on possible solutions. The Marketing Manager exudes strong organizational skills and strategic thinking to manage budgets, meet schedules, and support business plan goals. This position seeks information to enhance understanding and provide solutions; generates trust and confidence. The Marketing Manager communicates direction, plans and everyday items clearly in written and oral forms. This position will have and exhibit a true passion for marketing and interior design, possibly with previous model merchandising, retail merchandising or relevant design coursework, in addition to marketing skills.

Requirements

Bachelor’s degree in Marketing, Business and/or Communications preferred, or related field
Minimum 5 years’ experience in a marketing-related role
Strong knowledge of various marketing tactics - traditional and digital - to maximize ROI
Experience with planning, executing, and analyzing marketing strategies
Excellent computer skills and software knowledge desired (Microsoft Outlook, Excel, Office; InDesign; Adobe, Canva, HubSpot)
Understand basic interior design principals – scale, color, flow of traffic, etc.
Strong eye for interior design and graphic design
Experience with creatively solving problems with innovative solutions
Ability to draw from prior experiences to solve problems and may require some logical analysis of the issue
Ability to prioritize and manage multiple projects under tight deadlines
Must be extremely organized and proactive in following up to meet deadlines
Ability to multitask and work effectively with a variety of tasks and colleagues (both internal and external)
Excellent written and verbal communication skills
Ability to interact with all levels of management and staff, as well as vendors and customers
Experience with supervising projects and managing multiple team members
Understand basic management approaches such as prioritizing, coaching and process execution
This position is located in the office as it requires collaboration with the team

Nice To Haves

possibly with previous model merchandising, retail merchandising or relevant design coursework, in addition to marketing skills
Minimum of 5 years of experience in marketing related role within New Construction or Real Estate

Responsibilities

Manage and supervise the workload, performance and effectiveness of the Marketing Coordinator and the Model Maintenance Representative to achieve tactical goals
Lead, direct and review the work of the team in order to accomplish operational plans and results
Lead weekly check-ins with team to ensure team is engaged - understand workloads, priorities, provide feedback on performance
Support Marketing Coordinators and ensure Model Maintenance Representative is checking in on weekly basis with any issues/needs
Manages the day-to-day elements of the budget
Strategy and planning: Develop and implement multi-channel digital marketing strategies to meet business goals, such as increasing website traffic and generating leads.
Campaign management: Plan, execute, and optimize online campaigns across various platforms, including search engines (SEO/SEM), social media, email, and display advertising.
Brand building: Enhance brand awareness and reputation online, and manage the company's social media presence.
Support special innovation initiatives as needed
Support the North American Digital Transformation initiative. This includes:
Submit Requisition Forms in Teamwork to kick off 2D and 3D marketing assets for Coming Soon neighborhoods
Work with Design Technology Manager, Development Project Managers and Land Development Team to ensure all Architectural, Civil and Landscape plans are stored properly in BIM 360 to allow for asset-gathering
Add external vendors to project folders in BIM 360
Provide progress updates to the Marketing Team during weekly Department Meetings
Continuous review of market research to gain perspective and information on customer’s needs, as well as creation of necessary reports for strategic planning, market intelligence and improved ROI.
Manage all new and on-going neighborhood marketing communications from concept through execution, including but not limited to media schedules, advertising programs/campaigns, email marketing, public relations, collateral, displays/exhibits, signage/wayfinding, sales tools, grand opening events, and other promotions.
Develop neighborhood brand identity and provide agency partners with marketing direction, positioning statement, target buyer demographic, and creative inspiration to kick off logo design and branding.
Execute marketing strategies and monitor KPI’s
Ensure accuracy of all collateral assets – brochures, included features, floorplans, renderings, site plan, phase maps, price sheets, etc. for each community
Plan, manage, and execute integrated marketing programs to support new and ongoing Master Planned Communities and neighborhoods. Includes strategy and approval of media schedules, advertising programs/campaigns, email marketing, digital advertising, public relations, collateral, displays/exhibits, signage/wayfinding, sales tools, and other promotions.
Manage events for housing; including but not limited to site blessings, ground-breaking events, pre-opening pop-up events (examples include dusty shoe tours or Meet The Builder events), grand opening events, homeowner events, amenity openings, and/or promotional events to support Brookfield and Guest Builders’ neighborhoods.
Manage all new and on-going neighborhood merchandising efforts from concept through execution, including model home and sales center project installation schedules; development of spec packages for model homes and sales center within budget, landscape design coordination; technology, community signage; scents; model AV/security, and hospitality
Manage the bidding and awarding of new and on-going contracts for all model home and sales center maintenance, ensure proper execution of model home presentation, within budget
Manage on-going community budgets; update marketing variable and fixed budgets on quarterly basis; approve vendor invoices, and manage approvals for signed estimates
Manage model conversion and sales center conversions; furniture consignment, signage relocation and removal, sales office relocation, communication with other internal departments and executives
Create and nurture strong guest builder partner relationships
Monitor homeowner surveys, buyer satisfaction, and community engagement
Manage communication with internal departments and outside vendor partners including but not limited to design, construction, purchasing, sales, development, and consultants i.e. agency partners, interior design firms, etc.
Contribute to corporate marketing efforts as needed