Marketing Manager

Ideagen•Fort Lauderdale, FL

4h•Remote

About The Position

Ideagen builds software that helps organisations manage risk, meet regulatory obligations, and operate with confidence. We’re looking for a Marketing Manager to accelerate revenue generation across our Heathcare solution. This is a commercial growth role, not a brand‑only marketing position. You’ll be accountable for turning marketing activity into sales opportunity, influencing pipeline creation, supporting new revenue streams, and working closely with BDRs and Sales to drive measurable growth. The role blends strategy and execution. We’re looking for someone who can think big, act fast, and take ownership, from campaign idea through to results. About Ideagen Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. So, when you think of Ideagen, think of it as the silent teammate that's always working behind the scenes to help those people who make our lives safer and better. Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs. We’re building a future-ready team, and AI is part of how we work smarter. If you're curious, adaptable and open to using AI to improve how you work, you’ll thrive at Ideagen!

Requirements

You’re a commercially‑focused B2B SaaS marketer with experience generating pipeline and revenue impact
You’re self‑sufficient and hands‑on — comfortable creating, launching, and measuring campaigns end‑to‑end
You understand how marketing supports sales and enjoy working closely with revenue teams
You’re data‑driven, analytical, and confident making decisions based on performance metrics
You bring strong written and verbal communication skills, with a clear, confident style
You’re creative, curious, and proactive — always looking for new ways to improve conversion and engagement
You’re organised, detail‑oriented, and accountable for outcomes, not just activity

Nice To Haves

Experience marketing SaaS solutions in regulated or complex environments is a plus

Responsibilities

Owning end‑to‑end demand generation activity, with clear accountability for sales‑ready opportunities
Creating and executing campaigns that drive lead generation across multiple channels, including: Content and messaging Website Paid media (PPC, paid social) Email marketing and webinars
Producing compelling marketing assets that support pipeline creation and sales engagement
Defining go‑to‑market messaging and supporting sales enablement through targeted collateral
Working closely with BDR and Sales teams to identify target audiences, fuel pipeline, and open new revenue streams
Understanding customer personas, buyer challenges, and the competitive landscape to shape campaigns that convert
Tracking, analysing, and reporting on campaign performance, feeding back clear KPIs and insights
Continuously testing, optimising, and refining campaigns based on performance data