Marketing Manager - ONSITE "NO HYBRID"
Urgent Care For Kids LLC•Fort Worth, TX
•Onsite
About The Position
About Goodside Health Goodside Health is on a mission to close the gaps in children's healthcare through innovation and execution. Our family of brands includes Care for Kids, a pediatric-focused urgent care network offering fast, friendly, and expert in-person care for children; Pediatric Primary Care; and Virtual Care for Families. This role sits within the Urgent Care for Kids brand, where our clinics are designed with kids in mind — from board-certified pediatric providers to kid-friendly waiting rooms — so parents have peace of mind the moment their child needs care fast.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field
- 4+ years of marketing experience, ideally in healthcare, retail health, ranchise, or multi-location business environments
- Proven experience managing digital marketing channels (SEO, paid media, email, social)
- Strong project management skills with the ability to manage multiple campaigns and locations simultaneously
- Excellent written and verbal communication skills
- Proficiency with marketing tools such as Google Analytics, Google Ads, Meta Ads Manager, email platforms (e.g., Mailchimp, HubSpot), and CMS platforms
- Strong Community Engagement Initiatives to help grow patient for both primary care and urgent care clinics.
Nice To Haves
- Experience in healthcare, pediatrics, primary care and/or urgent care marketing
- Experience with multi-location or franchise marketing
- Familiarity with HIPAA-compliant marketing practices
- Experience with local/community-based marketing and event planning
- Graphic design or content creation skills (Canva, Adobe Creative Suite)
Responsibilities
- Develop and execute annual marketing plans and campaigns to drive patient visits and brand awareness across all locations
- Manage digital marketing channels, including website, SEO/SEM, paid social, email marketing, and online reputation/review management
- Oversee social media strategy and content calendar, ensuring consistent, kid-friendly, and parent-focused messaging
- Build and maintain relationships with local schools, pediatricians, daycare centers, sports leagues, and community organizations to drive referrals and partnerships
- Plan and execute grand openings and marketing launches for new clinic locations
- Manage marketing budget, track ROI, and report on campaign performance and key growth metrics
- Coordinate with clinic operations and clinical leadership to ensure marketing messaging aligns with patient experience and brand standards
- Oversee creation of marketing collateral, signage, and promotional materials for clinics
- Manage relationships with external vendors, agencies, and freelance creatives (designers, photographers, videographers)
- Monitor competitor activity and local market trends to identify growth opportunities
- Support internal communications and employer branding initiatives to aid in recruitment marketing
- Partner with Practice Partners / Providers to ensure consistent voice, shared learnings, and coordinated campaigns where audiences overlap
Benefits
- Health, dental, and vision insurance
- Paid time off and holidays
- 401(k) with company match
- Opportunities for growth within an expanding healthcare organization
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
