Marketing Manager

MSM Inc.•Webster, NY

32d•$75,000 - $150,000•Hybrid

About The Position

You’re more than a marketer or account leader – you connect strategic marketing with client services to deliver measurable results across experiential and digital programs. The ideal candidate will: Strategic Planning and Disciplined Execution: Develops and executes marketing initiatives aligned to company sales goals; conducts market research, stays informed on industry trends and customer needs, and refines brand identity across channels. Executive Communication and Influence: Communicates clearly with senior leadership, frames recommendations in business terms, and secures alignment across leadership and key stakeholders. Cross-functional Business Acumen: Understands how marketing impacts sales, finance, operations, and products, and makes decisions that support enterprise-wide goals. Decision Making and Accountability: Makes timely, data-informed decisions and takes ownership for results, learning quickly from both RFP wins and misses. Team Leadership and Collaboration: Leads and collaborates with cross‑functional teams to ensure consistent brand messaging and effective customer engagement; facilitates alignment with the Client Services Team. Relationship and Vendor Management: Manages relationships with internal creative staff, vendors, and agencies to meet standards and timelines; supports public‑relations events and crisis management to safeguard the company’s image. Budgeting and Forecasting: Oversees the marketing budget; allocates resources effectively, forecasts spend, and ensures financial targets are met while driving incoming leads.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Event Management, or a related field preferred.
7-10+ years of experience combining marketing management and client‑facing account leadership, ideally within an agency, experiential, or B2B environment.
Proven ability to develop and execute multi‑channel marketing campaigns and analyze performance metrics to drive data‑informed decisions.
Experience supporting or managing experiential/tradeshow programs, including timelines, budgets, and vendor coordination.
Proficiency with marketing automation, CRM platforms, and analytics tools to support targeting, reporting, and optimization.
Excellent communication and presentation skills, with the ability to translate marketing and program insights into clear recommendations.
Highly organized, collaborative, and adaptable, with strong project‑management skills and the ability to manage multiple deadlines in a fast‑paced environment.

Responsibilities

Lead the planning, development, and execution of multi‑channel marketing initiatives that drive brand awareness, qualified leads, and customer engagement.
Develop and manage integrated campaigns (email, social, content, digital advertising) that increase website traffic, strengthen engagement, and support both MSM and client program goals.
Analyze campaign performance, website metrics, and audience behavior to optimize marketing strategies and provide data‑driven reporting and recommendations.
Collaborate with Client Services, Sales, Creative, and Project Management teams to ensure alignment of messaging, seamless project integration, and cohesive customer experiences.
Oversee the development of marketing content including case studies, awards submissions, digital assets, and email campaigns to elevate MSM’s brand and visibility.
Manage marketing automation tools and processes to improve targeting, streamline workflows, and enhance campaign effectiveness and reporting accuracy.
Ensure consistent brand identity and messaging across all channels; refine positioning based on market research, trends, and customer insights.
Develop, manage, and forecast the marketing budget, allocating resources effectively to maximize ROI and support strategic priorities.
Manage relationships with creative partners, vendors, agencies, and media outlets to ensure high‑quality deliverables, appropriate timelines, and alignment with marketing goals.
Support tradeshow and experiential program success by aligning pre‑show marketing, on‑site engagement strategies, and post‑event campaigns to enhance client outcomes.