Marketing Manager

IDIQ•Temecula, CA

12h•Onsite

About The Position

The Marketing Manager will spearhead demand generation, customer acquisition and lifecycle for our Direct-to-Consumer (DTC) channels. This role demands a balance of creative thinking, data-driven decision-making, and flawless execution. This role requires a strategic thinker with a proven ability to generate ideas and transform them into actionable, revenue-generating campaigns. This role works cross-functionally to optimize all facets of marketing performance while continuously enhancing customer engagement and enrollment volume. In this role, you are an integral part of our company’s success, helping create innovative solutions that serve our members’ needs. IDIQ is an award-winning company looking for talented individuals to join the team. We are passionate about fostering your unique skills, supporting your career goals and creating an exceptional work environment while providing outstanding solutions that our members trust. As one of the fastest growing companies in the United States with consecutive spots on the prestigious Inc. 5000 list, we provide award-winning services and a positive work environment. Our IdentityIQ® and MyScoreIQ® brands feature credit report and identity theft monitoring, and our Resident-Link® brand focuses on positive rent-payment reporting to the credit bureaus. We value innovative thinking, excellent communication skills, on-your-feet problem-solving and a penchant for team collaboration. If you are looking to join a growing company and work among talented peers, we encourage you to apply today!

Requirements

4+ years of experience in demand generation, customer acquisition, or growth marketing for high-growth companies, preferably in SaaS or consumer finance.
Expertise in digital advertising platforms, including Google Ads, Meta, Reddit, and Bing, with a proven track record in audience targeting and scaling campaigns.
Strong analytical skills with proficiency in tools like Google Analytics, Data Studio, Optimize, and Excel for data-driven decision-making.
Experience with email platforms such as Marketo or Sendgrid, including automation, segmentation, and performance optimization.
Hands-on experience in website optimization and driving app downloads or user engagement.
Proficient with project management software such as Jira, Asana, or Monday.
Knowledge of B2B2C marketing strategies and lead generation best practices.
A strong communicator that can efficiently communicate questions, takeaways and insights to drive improvements.
Experienced in Saas marketing.
Excellent project management skills with proven ability to meet deadlines, comfortable with a fast-paced environment.
Understanding of future trends in DTC marketing and technology advancements.

Nice To Haves

Advanced problem-solving skills.
Strong customer-focused mindset.
Established track record of reliability and good attendance.
Ability to envision and communicate the big picture in an inspiring way.
Demonstrated ability to quickly and proficiently understand and absorb new information.
Strategic leadership expertise.
Strong communication and cross-functional skills with the ability to engage, listen, and collaborate with internal departments and external stakeholders.
Collaborative with the ability to structure mutually beneficial partnerships.
Ability to multitask with a high volume of tasks.
Flexibility to handle rapid and frequent change and interest in taking on new tasks.
High level of organization skills, attention to detail, and ability to prioritize and time-manage across multiple deadlines.
Thrive in a fast-paced environment and possess a high level of intellectual curiosity.
Unwavering commitment to transparency, accountability, and driving results for yourself and your team members and stakeholders.
Acts without being told what to do. Brings new ideas to the company.
Exhibits passion and excitement over work. Has a can-do attitude.

Responsibilities

Plan and execute campaigns for email re-engagement, lead generation, cart abandonment, cross-sell and lifecycle marketing.
Develop and execute comprehensive B2B2C marketing strategies across email, paid media, organic, social, and search channels to drive growth and enrollments.
Create DTC go-to-market strategies for product launches and feature rollouts.
Own quarterly media planning, including budgeting, forecasting, and pipeline development.
Conduct customer research and analyze behavior trends to inform targeting and messaging strategies.
Collaborate with content and product teams to craft compelling and on-brand messaging.
Partner with internal and external teams to create high-impact video, design assets, and ad creatives for brand promotion and campaigns.
Support website development and ensure best-in-class user experience and performance.
Analyze key metrics, including LTV, CAC, churn, revenue, and campaign performance, to identify areas for improvement.
Drive optimization of reporting processes, tools, and dashboards in collaboration with analytics teams.
Leverage A/B testing, dynamic content, and personalization to refine campaign performance.
Partner with sales, product, operations, and technology teams to align marketing goals with business objectives.
Contribute to the evolution of brand positioning, breakthrough creative development, and marketing processes.
Balance priorities across multiple brands and projects simultaneously in a fast-paced environment.
Stay ahead of industry trends in consumer credit, finance, and identity theft to uncover new opportunities.
Introduce and implement innovative marketing tactics that resonate with target audiences.
Able to handle and maintain strict confidentiality of sensitive consumer information in compliance with applicable privacy and data protection regulations.
Must follow all company policies and procedures regarding data privacy and protection and data loss prevention.
Regular and predictable attendance is required.
Performs other job-related duties and responsibilities as may be assigned from time to time.