Marketing Manager- The Watermark Hotel

B.F. Saul Company Hospitality Group•Tysons, VA

About The Position

The Watermark Hotel is seeking a creative and strategic Marketing Manager to facilitate all digital marketing efforts for our premier hospitality destination and its distinctive outlets. This role will manage social media presence across multiple unique venues including The Watermark Hotel, Perch Putt (our 18-hole putt putt golf course), our award-winning restaurant Wren, and our newly opened Tokyo-inspired cocktail lounge. We're looking for a creative storyteller who can capture the essence of each of our distinct venues while maintaining cohesive brand messaging. The successful candidate will be equally comfortable behind a camera capturing the perfect food shot as they are analyzing engagement metrics and developing strategic campaigns. This role requires someone who thrives in a fast-paced hospitality environment and can juggle multiple projects while maintaining attention to detail. B. F. Saul Company Hospitality Group invites you to take your career to the next level! As a leading Owner and Management Company in the Hospitality Industry, our commitment to our team is in our âOne Team!â values. Our integrated approach in obtaining top talent ensures key players who are committed to their professional and personal development represent our hotels, have a sound understanding of the industry, and possess significant attributes to enhance our culture. Joining our team says you are committed to guest satisfaction and promise to uphold the highest level of integrity.

Requirements

2-3 years of social media marketing experience
Previous experience in the hospitality industry preferred (hotel, restaurant, resort, or similar)
Proven track record managing business social media accounts with measurable results
Proficiency with design, content management and email marketing platforms
Basic photography skills with ability to conduct food, beverage, and event photography
Strong understanding of Facebook, Instagram, and LinkedIn business platforms
Exceptional organizational and project management abilities
Self-motivated with ability to work independently and meet deadlines
Creative problem-solver with "outside the box" thinking approach
Strong written and verbal communication skills
Ability to understand and translate unique brand positioning for different target audiences

Nice To Haves

Previous experience in the hospitality industry preferred (hotel, restaurant, resort, or similar)

Responsibilities

Develop and execute comprehensive social media strategies for hotel and all outlets across Facebook, Instagram, and LinkedIn
Create engaging content campaigns that align with each venue's unique brand identity and target audience
Manage daily social media operations including posting, engagement, and community management
Monitor and respond to comments, messages, and mentions across all platforms in a timely and professional manner
Analyze and report social media performance metrics and adjust strategies to optimize engagement and reach
Conceptualize and produce high-quality visual and written content to increase engagement and drive inquiries
Conduct basic photography sessions focusing on food and beverage items, function room setups, special events, and property features
Utilize design platforms (particularly Canva) to create visually appealing graphics, promotional materials, and social media assets
Maintain a consistent visual brand aesthetic across all digital touchpoints
Perform minor website updates including packages, menus, photos, and promotional content
Ensure all digital assets are current, accurate, and optimized for user experience
Coordinate with web development team for larger technical updates as needed
Monitor and manage online reviews across Google, TripAdvisor, and Medallia platforms
Respond professionally to guest feedback and work with operations teams to address concerns
Develop strategies to encourage positive reviews and improve overall online reputation
Design and implement on-property marketing materials including signage and promotional displays
Create and execute email marketing campaigns to support venue promotions and events
Collaborate with operations teams to support special events and seasonal campaigns