Marketing Manager

Liberty Software•Southlake, TX

1d•Onsite

About The Position

Liberty Software is looking for a creative and driven marketing professional who’s ready to make an impact. As a Marketing Manager, you’ll play a key role in bringing the Liberty Software brand, PharmacyOne, to life across every channel. In this hands-on, individual contributor role, you’ll craft and manage campaigns that grow market share, elevate brand awareness, and strengthen loyalty among independent pharmacies nationwide. From designing eye-catching visuals and engaging digital content to coordinating with agencies, managing media, and energizing our social presence and trade shows, you’ll be at the center of Liberty’s marketing engine. This role is ideal for a motivated self-starter who thrives on transforming creative ideas into measurable results. If you’re passionate about design, storytelling, and seeing your work directly drive growth and recognition, Liberty Software is where you can make your mark! Please note: This is an in-person role based in our Southlake, TX office.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field of study
7+ years of related experience
Experience with Adobe Creative Cloud, or related applications, as well as experience creating marketing copy and managing website content using HTML, CSS, and WordPress
Strong project management skills with exceptional organization and attention to detail
Experience using CRM systems (HubSpot preferred; Zoho or Salesforce also relevant)
Excellent verbal and written communication skills
Ability to occasionally lift up to 50 lbs.
Ability to travel up to 30% including a valid driver’s license, reliable transportation, and maintain auto insurance as required by law.

Responsibilities

Personally develop and execute integrated marketing campaigns leveraging CRM data, with clear lead and pipeline goals, target audiences, and performance metrics
Plan, execute, and optimize digital marketing initiatives through media mix analysis, bidding strategy, keyword research, A/B testing, and landing page optimization to maximize conversions
Build and maintain reports and dashboards to evaluate program performance, demonstrating ROI, lead quality, conversions, and business impact for leadership visibility
Produce engaging creative content including visuals, copy, and layouts for digital, print, and video channels, ensuring brand consistency and SEO effectiveness
Maintain and enhance Liberty Software’s web presence using HTML/CSS and compelling website content
Create and support campaign briefs, sales enablement materials, email, and social media messaging
Monitor industry and competitive trends, providing insights that inform strategy and optimize overall marketing performance
Manage projects from concept to completion, ensuring deadlines are met and align with cross-channel marketing efforts
Contribute to trade shows, marketing events, and internal initiatives, applying creative and logistical expertise

Benefits

100% employer-paid medical and life insurance for employees, with optional dental and vision coverage at no cost
Family coverage available with Liberty contributing 50% of the premium
Fully vested 401(k) with employer match
Employer contributions to Health Savings Accounts (HSA)
Generous paid time off and paid holidays
Tuition reimbursement and continuing education support
Adoption expense reimbursement
Dependent Care Flexible Spending Account (FSA) for tax savings on childcare
Confidential counseling resources for mental health, financial planning, and more, via Optum EAP
Fully stocked breakroom