Marketing Manager - RAMPxchange

Knowledge Services • Indianapolis, IN

31d

About The Position

The Marketing Manager for RAMPxchange is responsible for leading the strategic development, execution, and performance optimization of all marketing initiatives for the RAMPxchange, including the marketplace and any future technology offerings. This role owns the full marketing strategy — from brand positioning and demand generation to partnership marketing and member engagement — ensuring alignment with business growth objectives. The Marketing Manager serves as the marketing lead for RAMPxchange, collaborating cross-functionally with sales, product, leadership, and external partners to drive measurable impact. This position requires a balance of strategic vision, analytical rigor, marketplace growth thinking, and hands-on campaign leadership. To learn more about RAMPXchange visit the website - Cybersecurity Services Procurement Through the RAMPxchange Marketplace

Requirements

• 5–8 years of progressive marketing experience, including brand, growth, or product marketing.
• Demonstrated experience owning marketing strategy and delivering measurable business outcomes.
• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred).
• Experience managing marketing budgets and external vendors.
• Strong analytical mindset with experience using performance dashboards and campaign analytics tools.
• Exceptional written and verbal communication skills.
• Proven ability to operate both strategically and tactically in a fast-paced environment.

Nice To Haves

• Experience in B2B, marketplace platforms, cybersecurity, or government sectors preferred.

Responsibilities

• Develop and execute the comprehensive marketing strategy for RAMPxchange, aligned with revenue, membership growth, and engagement goals.
• Build and manage the annual marketing plan, including campaign calendar, budget allocation, and KPI tracking.
• Identify growth opportunities within the cybersecurity and public-sector marketplace ecosystem.
• Establish clear positioning and messaging frameworks for buyers, suppliers, and strategic partners.
• Lead integrated multi-channel campaigns across digital, email, social, events, content, and partnerships.
• Develop strategies to increase qualified marketplace participation (buyers and providers).
• Optimize the marketing funnel using data-driven insights and conversion analytics.
• Collaborate closely with sales and marketplace leadership to support pipeline growth and member acquisition.
• Own the RAMPxchange brand strategy and ensure consistent messaging across all touchpoints.
• Lead content strategy, including thought leadership, PR initiatives, industry positioning, and video.
• Develop media relations and industry visibility strategies within cybersecurity and government sectors.
• Position RAMPxchange as a trusted authority in secure procurement and cybersecurity collaboration.
• Oversee strategy and execution of in-person and virtual events, conferences, and community engagements.
• Develop marketing plans that maximize event ROI and extend engagement beyond event dates.
• Support strategic partnership activations and co-marketing initiatives.
• Define and monitor key marketing KPIs tied to engagement, acquisition, retention, and brand growth.
• Utilize marketing dashboards and reporting tools to evaluate performance and adjust strategy.
• Deliver regular performance updates to leadership with clear insights and recommendations.
• Continuously test, optimize, and refine campaigns for improved ROI.
• Own the RAMPxchange marketing budget and ensure cost-effective allocation of resources.
• Manage external vendors, agencies, media partners, and contractors.
• Negotiate contracts and evaluate partner performance.
• Provide leadership and direction to marketing team members supporting RAMPxchange.
• Collaborate closely with brand managers, creative teams, sales, product, and executive leadership.
• Mentor junior marketing staff as applicable.
• Serve as the primary marketing point-of-contact for RAMPxchange leadership

Benefits

• Brand new HQ office full of amenities (gym, rec room, coffee bars, bike room)
• Personal, modern work stations with standing desks and top of the line technology
• Mindful environment with touchless door entry and hospital grade air filtration system
• Comprehensive health insurance including dental and vision coverage
• Company funded life insurance
• 401k match program (Roth and Traditional options)
• Established Wellness Program
• PTO & Paid Holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level